Own Your Confidence | Pour Moi
**Results Brief** Leading women's fashion brand Pour Moi, known for its lingerie, swimwear, activewear, and clothing up to a J cup, aims to make women feel their best. We were engaged to develop a PR campaign focused on promoting body confidence. Our team worked diligently to bring attention to Pour Moi’s collections with a creative twist.
**The Concept** To highlight the brand's personality, we enlisted A-list talent Melanie Brown OBE, a true embodiment of girl power, as the face of the “Own Your Confidence” campaign. A globally recognized icon, Mel B added a vibrant touch to Pour Moi’s lingerie, swimwear, and beachwear. She, along with her mother Andrea and daughter Phoenix, showcased their confidence in the campaign, demonstrating how women can feel fabulous in any outfit.
Brandnation successfully secured interviews with prominent outlets such as Women’s Health, Grazia, OK! Magazine, Daily Express, Mail Online, and Heat, generating 138 media clippings and boosting sales.
“We believe that everyone deserves to feel confident and empowered to be their true selves. That’s why we couldn’t resist partnering with Mel B on this journey. Charismatic, confident, and an inspiration to many, Mel B represents the essence of our ‘Own Your Confidence’ campaign,” stated Michael Thomson, CEO and Founder of Pour Moi.