Canola Eat Well
BACKGROUND In 2014, Canola Eat Well approached us to enhance their visibility among Industry Experts, Food Influencers, Instagram personalities, Registered Dietitians, Mommy Bloggers, the Media, and Chefs—while also providing them with engaging stories about Canola oil and its producers. WHAT WE DID We developed a flexible yet structured event framework that could accommodate different themes while consistently adding value. 1. We select a theme, an activity, and Canola-based dishes to highlight. 2. We invite the right guests, chefs, and hosts for each event. 3. We handle all logistics, including venue selection, staffing, and guest services. 4. We monitor outcomes and gather insights. WHAT HAPPENED NEXT The Canola Eat Well Series continues to thrive. We conduct several programs throughout the year, regularly introduce new themes, and attract interest from new chefs and influencers at each event. The recipes created in our workshops are exceptional, and the content we develop is highly valuable. Attendees consistently appreciate the complete story of Canola, including its origins and the farmers involved in its production.