INTO Branding

For INTO Branding

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Overview

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2012

Year Founded

ABOUT INTO BRANDING

Strategy, Corporate Design and Brand Management

INTO Branding adopts a comprehensive approach that effectively integrates brand strategy, communication, and design. Our methodology is flexible, practical, and fundamentally transparent and measurable. Over the past ten years, we have assisted numerous clients in creating new brands or rebranding existing ones. Throughout our collaboration, our main focus is to ensure we meet established timelines and budget constraints. Every action we take for your brand is purposeful and systematic. Our results-driven process guarantees tangible outcomes linked to specific milestones. After establishing the foundational elements of your brand through our development process, we will create a corporate design that aligns perfectly. This entire process is guided by a singular focus: the right strategy.

Languages Spoken

EnglishGerman

HIGHLIGHTS

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

10 - 49

Employees

2012

Year Founded

Services

Focus

Industries

Clients

Services Provided

50% Branding Services

20% Graphic Design

15% Digital Strategy

15% Web App UI Design

Portfolio

Naming & Rebranding: Food Federation Germany

Unknown

Since its establishment, the Food Federation Germany has advocated for the food industry across the entire supply chain, "from farm to fork." It represents various associations, 250 companies, and 150 individual members involved in agriculture, food processing, and retail at a national level. The federation serves as a partner for dialogue with political, administrative, and scientific entities, as well as a defender of consumer rights and media interests. The organization faced challenges in aligning its overall brand with its specific roles and responsibilities. The original name, intended to be descriptive, was lengthy and cumbersome for both internal and external communications. Therefore, a new name needed to be created that was both descriptive and impactful, effectively conveying the essence of the brand. Another hurdle in the renaming process was to unify the diverse interests and backgrounds of the organization, requiring the new name to pass through two approval stages, with the final one needing approval from all 800 members. Through a combination of interviews, brainstorming sessions, research, benchmarking, and collaborative naming workshops, we developed a new name: ‘Lebensmittelverband Deutschland.’ It became apparent that a truly iconic brand system was necessary to harness the power of name recognition. The name was further enhanced by the design of a logo that reflects the organization’s mission and simplifies the communication of its values and message: “from farm to fork.” To instill a sense of humanity and underscore the organization’s comprehensive approach, we created an accessible brand identity that narrates the story of unity and commitment to making an impact. The new name was positively received both within the organization and externally, achieving the essential goal of clarity for the target audience. A press conference attended by prominent journalists and politicians generated 1500 press mentions in a single day.

Rebranding The Law Firm Preu Bohlig

Unknown

Preu Bohlig has been one of Germany's largest law firms specializing in intellectual property and pharmaceutical law for the past 60 years. This long-standing tradition not only reflects the firm's extensive expertise and experience but also highlighted the need for an updated brand image that aligned with its unique character and innovative capabilities. To remain competitive, it became essential for the brand to redefine itself, harmonizing its traditional roots with a modern touch. As a result, a cohesive brand presentation was developed to convey the blend of tradition and modernity through a sleek, timeless design. The brand's historical identity was captured through interviews, brainstorming sessions, and collaborative workshops with the client. During this rebranding process, significant emphasis was placed on the diverse target audience, which includes various industries, company sizes, and future talent seeking to join Preu Bohlig. Additionally, the firm's commitment to client relationships, which fosters a deep understanding of their needs, had to be effectively conveyed. The revamped brand image merges modern and traditional elements: the wordmark is straightforward yet slightly edgy, crafted with care. The primary dark blue color offers robustness, while ample white space and magenta accents symbolize clarity and creativity. To emphasize the firm’s human capital as a key strength, typographic patterns featuring the initials of individual lawyers were created, personalizing the back of their business cards. Moreover, the website was completely redesigned to present Preu Bohlig effectively in today’s fast-paced digital landscape. This new branding was launched during the celebration of the firm's 60th anniversary, marking the beginning of a new chapter for Preu Bohlig.

The Corporate Rebranding of Afinum

Unknown

The German mid-cap investment firm Afinum has been influencing succession strategies for SMEs for almost twenty years. As they approach their 20th anniversary, it has become clear that a transformation of their brand strategy and identity is necessary. The rebranding had to reflect their vision of prioritizing people as the most important asset of any business. In response to intensifying competition for high-quality deal flow, Afinum enlisted INTO Branding for a brand revitalization project. Our strategy is based on the idea that a company's public presence serves as a means to engage its audience and attract quality investment opportunities and job applicants. Following thorough research, we crafted a central theme of ‘Entrepreneurial Empathic’ and created a design concept centered on core values: respectful, strategic, and forward-thinking. The identity features a neutral color palette with a distinctive and recognizable yellow, along with clean, strong typography as its foundational elements, resulting in a subtle yet impactful brand identity.

Projects & Clients

Project Size & Rate

Minimum Project Size

$5,000+

Average Hourly Rate

$100 - $149/hr

Pricing Snapshot

Min Project Size

$5,000+

Avg Hourly Rate

$100 - $149/hr

Cost Rating

N/A

What Clients Have Said

"INTO Branding delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet. Reviewers either haven't shared a project budget or kept theirs confidential.

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Branding Services

Graphic Design

Digital Strategy

Web App UI Design

Locations

Headquarters

Landshuter Allee 10

Munich, Bavaria, Germany 80637

Branch office

Shipka Street 6 1504

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Portfolio

Naming & Rebranding: Food Federation Germany

Unknown

Rebranding The Law Firm Preu Bohlig

Unknown

The Corporate Rebranding of Afinum

Unknown