
Brandfire
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Overview
2 - 9
Employees
2012
Year Founded
ABOUT BRANDFIRE
Ireland's #1 customer loyalty & sales promotion ag
Brandfire, established in Dublin in 2012, is Ireland's premier agency for customer loyalty and sales promotions. We assist businesses in attracting, engaging, and retaining customers with an array of effective promotional and loyalty tools aimed at delivering measurable outcomes, such as increasing store visits, enhancing basket sizes, and reinforcing long-term customer connections. Our clients include prominent brands from Ireland and the UK, such as Energia, 123.ie, Texaco, Aldi, Heineken, Bank of Ireland, Calor Gas, and Instantor, for whom we implement scalable campaigns that are easy to manage and user-friendly for customers.
Our Platforms include:
- **AI Receipt Upload Platform**: This AI-driven platform allows customers to upload their receipts to redeem rewards, participate in contests, or access exclusive offers, encouraging increased spending while gathering valuable first-party data.
- **Rewards Platform**: Our rewards platform offers customers discounts from top brands, free promotions, and unique competitions, providing strong incentives for repeat engagement with your brand.
- **Community Competition Platform**: This platform enables customers, clubs, or communities to submit content for campaigns or competitions, complete with full moderation, shortlisting, judging, and public voting.
- **Bespoke Platform Solutions**: We create customized promotional and loyalty solutions that align with specific business goals, covering all aspects from customer acquisition to engagement and retention. Our comprehensive approach encompasses strategy development, platform design, creative execution, prize fulfillment, and real-time reporting, allowing your team to achieve results without the operational burden.
LANGUAGES SPOKEN
English
HIGHLIGHTS
2 - 9
Employees
2012
Year Founded
Services
Focus
Industries
Clients
Services Provided
65% Mobile & App Marketing
35% Other Digital Marketing
About the Team
OUR STORY
Based in Dublin, Brandfire has spent over 14 years helping Irish and UK brands enhance customer retention and revenue through expertly crafted loyalty programs and sales promotions. Founded on the question of why companies invest more in acquiring customers than retaining them, Brandfire has committed two decades to fostering genuine engagement. Their collaborative approach encompasses strategy, technology, creative design, and fulfillment—all managed in-house to ensure accountability and measurable results focused on increased customer visits and spending. With a seasoned team led by Founder Nuala Canning, a Certified Loyalty Marketing Professional, and CTO Mick Callaghan, Brandfire serves clients like Aldi, Energia, and Texaco. Their award-winning programs span diverse sectors and consistently deliver meaningful commercial impact, reinforcing their status as a leading


