Brand Strategy, Design, and Communication With extensive experience in branding, design, and communications, Richard Sauerman [The Brand Guy] and Nick Beckhurst [Mr. Nice Idea] have collaborated to establish Brandcraft Strategy and Design. Richard is currently ranked #3 among the World's Top 30 Branding Gurus. As a branding agency, we have elevated corporate branding to new heights. We leverage brand strategy, identity, and branding to transform individuals and organizations, propelling them into a promising future. Attracting, retaining, and inspiring talent requires more than just financial incentives; people seek to be part of a mission that aligns with a cause and purpose, giving them the opportunity to make a meaningful impact along with a compelling reason to care. They do not want this purpose to become merely a clichéd “mission statement” that decorates many corporate offices. In addition to the traditional [mechanical] bottom line, successful organizations recognize a second, more humanistic [emotional] bottom line—the return on human investment that serves a broader mission. A strong cause acts as both an attraction and a motivator. Your brand represents that significant cause and the underlying meaning. Branding is the mechanism that fosters high employee satisfaction and engagement, as well as drawing in customers and building their trust and loyalty. Our branding strategies are implemented both internally (Brand On the Inside) and externally in the marketplace (Brand On the Outside), as what you do is just as vital as what you say.