Mears Transportation - Brand Identity & Website
**Challenge:** Founded in 1939, Mears Transportation is among the largest private transportation companies in the U.S., providing taxi, shuttle, luxury, and bus services in the Orlando area, as well as luxury car services globally. Mears turned to Brandcoders to revamp their ride-sharing app's appearance and strengthen their brand identity by merging their classic logo font with a trendy aesthetic tailored for younger demographics. To maintain brand recognition, it was crucial to ensure consistency between their established and new identities. Additionally, their website needed modernization to be mobile-friendly, focus on SEO, and emphasize the Mears app and luxury transportation offerings.
**Solution:** The Brandcoders team created various logo designs and color palettes to align with the executive team's goals while incorporating elements from the existing brand. They established consistent logos for Mears' key services, including rideshare, shuttle, taxi, and coach services. Brand usage guidelines were implemented to ensure uniformity across digital and print media, reinforcing brand recognition and conveying a commitment to exceptional service and safety. A set of application icons was also developed. Once the brand identity was finalized, the Brandcoders development team designed an enterprise website using the Jekyll framework to encourage users to download the new Mears app and book services online. SEO was a significant focus, as multiple pages of the website attracted over 100,000 visitors annually and had high domain authority. Throughout the transition, the SEO team provided support with 301 Redirection, Q/A testing, sitemap creation, and search console configuration to retain all earned authority post-transition.