New Brand Development for a home grown skincare brand
Byme Skincare was established by a Malaysian entrepreneur who sought a business opportunity to return to Malaysia and develop her enterprise in Asia. After three years of meticulous research on skincare products suitable for Asian skin and the region's humid climate, she laid the groundwork for her brand. We joined the effort when the founder aimed to create a meaningful voice for her brand.
As a nascent brand, Byme faced the challenge of crafting a compelling message, distinct voice, and effective marketing strategy to convey its story to target audiences. The skincare and beauty market is highly competitive, with numerous brands vying for customer attention.
To address these challenges, we began with a blank slate, creating a gentle yet powerful persona and strategy that would resonate with the target audience. We expressed the brand's strategy through design, packaging, digital marketing, and a launch campaign. We formulated a brand story framework that connected with key target markets and shared the narrative through videos, creative designs, brochures, websites, and in-person activations. Our efforts generated media interest, leading to interviews and product reviews.
As a result, the pre-launch campaign exceeded expectations, achieving 125% of its target. We established a customer database for ongoing marketing and garnered over 25 media and digital mentions, reviews, and interviews.