I create revenue-generating strategies for brands seeking organized, scalable growth rather than haphazard marketing efforts. As a Fractional CMO and Growth Architect with over 15 years of experience in FMCG, fashion, beauty, technology, and digital commerce, I blend corporate brand expertise from my time at Procter & Gamble with practical experience in fast-growing SMEs and e-commerce settings. My roles include Head of Growth, Fractional CMO, and various positions in Revenue and Performance Marketing, Go-to-Market Strategy, E-commerce, and SaaS, drawing on my background at P&G.