Founded in 1999, Brainshark aimed to revolutionize how business professionals create and share content. The company sought to democratize multimedia use, allowing anyone to produce impactful business communications without being hindered by time, cost, or technical skills. By facilitating the creation of engaging, interactive experiences that incorporate both audio and visual elements, Brainshark was committed to helping organizations enhance the effectiveness of their messaging. This vision led to the development of the Brainshark platform, which enabled average business users with basic tools like PowerPoint and a phone to augment static content with their own voice and produce compelling video presentations. Before concepts like user-generated content, software-as-a-service, and online video became commonplace, Brainshark was already at the forefront of these innovations in business communication. Initially, Brainshark addressed a significant issue in corporate training, where organizations spent months and considerable money developing computer-based courses. Founder and CEO Joe Gustafson recognized the need for a more efficient solution, allowing organizations to enable their subject matter experts to quickly create eLearning content at a fraction of the previous cost. This led to a surge in demand from various business sectors that required the rapid creation, sharing, and tracking of their communications. Professionals in sales, marketing, channels, and HR soon adopted Brainshark to produce content that their audiences could access conveniently, anytime and anywhere, on any device.