CHANGING LIVES ONE STORY AT A TIME
With extensive experience in the listening therapy sector, this company caters to both B2B markets, which include therapists, educators, and doctors, as well as B2C consumers. They offer a range of music therapy devices designed to help with developmental, learning, and emotional disorders, along with emotional trauma.
**THE CHALLENGE**
Our partnership began in 2017 when the client sought methods to connect with a wide direct-to-consumer audience of individuals dealing with developmental and learning disorders or psychological trauma, along with their families. Due to the industry's climate, many potential leads were cautious about medical claims and sought evidence of effectiveness.
**THE SOLUTION**
We created a comprehensive social media strategy to encourage users to sign up for a membership, utilizing a phased approach. We crafted stories based on real case studies that resonated with our target audience to enhance the relevance of the narrative. Many of these stories included visual content to further engage the audience. While we achieved some successful conversions with warm audiences, we needed to retarget the remaining audience. For this retargeting, we leveraged scientific data and research available on the client’s website. Additionally, we supported our paid social strategy with a paid search approach that mirrored the same funnel, ensuring that messages on all landing pages were personalized.
**THE RESULTS**
- 900 new leads generated annually
- 3.5% average click-through rate for cold audiences
- 7% average click-through rate for retargeting campaigns
- $120 average cost per acquisition (with an average purchase value of $1,500)