Carolina Digestive Health Associates
Carolina Digestive Health Associates offers gastroenterology services to patients aged 16 and older. Their mission is to deliver the highest quality and most comprehensive gastroenterology care to patients, referring physicians, and the community. This physician group has been a part of the Charlotte, NC metropolitan area for over 25 years, featuring 14 accredited gastroenterologists across eight conveniently located offices and five award-winning endoscopy centers accredited by the AAAHC. They work with all major insurance providers in the region and hold privileges at local hospitals. Carolina Digestive Health Associates was previously handling their own paid advertising campaigns but started to doubt their effectiveness and realized they lacked a method to measure return on investment (ROI). To address this, they partnered with BOS Digital to manage and evaluate their campaigns. BOS Digital established proper tracking methods, set up campaign structures aligned with CDHA’s target demographic, and took over the management of the ad campaigns. They ensured that CDHA was informed about the changes made, promoting transparency and helping the team understand the significance of BOS Digital’s efforts. With the enhanced setup, tracking, and management of their advertising, BOS Digital enabled Carolina Digestive Health Associates to measure conversions and link revenue directly to their advertising spend. Now, with BOS Digital’s assistance, CDHA is well-equipped to run effective paid advertising campaigns and make adjustments to those that fail to deliver ROI. For the complete case study, click here: https://bit.ly/3vLAWBy.