Brother Mobile Solutions, RJ4200 product launch
The RuggedJet 4200 is Brother’s latest model in its well-received RuggedJet mobile printer series. To successfully introduce this product to both potential and current customers, Brother enlisted Bonfire Effect to develop and execute a new marketing campaign. This campaign included a cohesive theme, messaging, website content, digital and print ads, email promotions, and social media content. To highlight the significant customer collaboration that informed the design of the RuggedJet 4200, along with its innovative features tailored for actual workforces, our team crafted a strong campaign around the theme: Built for Real. This theme permeated every aspect of the campaign, reinforcing that the RuggedJet 4200 is designed for genuine work situations, environments, durability, integration, and mobility. Ultimately, the campaign for RuggedJet 4200 emerged as one of Brother’s most extensive and successful product launches to date, utilizing a variety of content platforms to effectively engage audiences in key sectors, such as public safety, transportation, and route accounting.