50% Increase in Email & SMS Flow-Attributed Revenu
MoonBrew collaborated with BMO Media during a time of rapid expansion when acquisitions were increasing, but the lifecycle systems had not yet adapted. The objective was straightforward: to create a scalable retention engine capable of supporting subscription growth, decreasing early churn, and generating additional revenue through automation instead of relying on continuous campaigns.
**The Challenge**
MoonBrew required a scalable lifecycle system that could enhance long-term retention, boost subscriber quality, and facilitate more automated revenue generation.
**The Solution**
BMO Media overhauled MoonBrew's lifecycle program from the start, emphasizing automation, subscription retention, and performance visibility. Key initiatives included:
- Revamping core lifecycle processes for email and SMS
- Reorganizing subscription communications around moments of churn risk
- Transitioning the revenue model from campaigns to automation
- Establishing a regular schedule for testing and optimization
- Enhancing signal clarity following iOS 15 and ensuring deliverability at scale
All efforts were intended to form a cohesive lifecycle system rather than isolated projects.
**Impact**
MoonBrew experienced measurable improvements in revenue and retention metrics, including:
- Better early subscription retention (orders 2–4)
- Increased subscriber conversion within the first 30 days
- More consistent engagement, even with the constraints of Apple MPP
In addition to the metrics, MoonBrew developed a scalable lifecycle foundation and gained clearer insights into the factors driving long-term customer value.