Bloom Communications

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Overview

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2012

Year Founded

ABOUT BLOOM COMMUNICATIONS

Growth Starts Here

Bloom Communications supports purpose-driven organizations in their growth and success. Utilizing a comprehensive, research-informed strategy, Bloom offers specialized marketing, public relations, and creative services, all with the individualized care of a boutique agency. As reliable partners to your team, we are committed to your success and to promoting healthier, more sustainable communities. Founded in 2012, we have locations in Austin, TX, and Portland, OR. For more information, visit bloomcommunications.com.

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2012

Year Founded

Services

Focus

Industries

Clients

Services Provided

50% Content Marketing Strategy

40% Social Media Marketing

10% Influencer Marketing

About the Team

OUR STORY

Bloom Communications, established in 2012, is a woman-owned strategic marketing agency dedicated to helping growing businesses solidify their brand and message for lasting success. Their team of experienced strategists and creatives collaborates closely with clients nationwide, crafting thoughtful marketing strategies rooted in structure, alignment, and intentional execution. Bloom values building strong foundations, fostering genuine collaboration, and connecting brands deeply to their communities. Committed to impact beyond fleeting attention, they help organizations articulate their influence to inspire lasting trust and loyalty. The agency embraces inclusivity and diversity, empowering its workforce and contributing actively to communities through volunteer efforts and nonprofit support. With strategic leadership and a curated team of specialists, Bloom drives confident growth for mission-driven organizations seeking meaningful recognition.

Portfolio

Research Insights Drive City-Wide Impact

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The Portland Bureau of Transportation (PBOT), the primary agency overseeing the maintenance and enhancement of transportation infrastructure in the rapidly expanding city of Portland, Oregon, engaged Bloom Communications for market research to shape future-oriented and long-term communication strategies. Bloom Communications was responsible for assessing public perceptions of PBOT's initiatives, identifying the community's key transportation concerns, evaluating the reception of existing campaign messages, and gauging public understanding of PBOT’s role and activities. Bloom developed a strategic research plan that employed an iterative approach, whereby insights from each research phase informed the next. The project utilized both qualitative and quantitative techniques, including individual stakeholder interviews, a citywide poll of 1,000 Portland residents, and focus groups. Armed with the gathered data and insights, Bloom offered recommendations for strategic messaging, transportation priorities, and communication channels that, as stated by PBOT’s Director of Communications and Public Involvement, “fundamentally changed” the design and implementation of the organization’s communication strategies.

Elevating Marketing & Outreach for Established Healthcare Practice

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Bloom Communications was engaged to enhance the marketing and outreach initiatives of Sleep Dallas, a practice specializing in dental sleep medicine. Our main goal was to assist the practice in attracting individuals most likely to become patients, thereby boosting revenue. Additionally, we collaborated with Sleep Dallas to establish its founder—who serves as the President of the American Sleep and Breathing Academy and is a Diplomate of the American Board of Dental Sleep Medicine—as an authority in the field. Acting as the practice’s outsourced communications team, we based our campaign strategies on both qualitative and quantitative research, identifying strategic opportunities and key messages to engage, influence, and motivate potential patients. With this research as our foundation, we developed a detailed marketing plan aimed at specific demographic groups in the Dallas Fort Worth area, local healthcare professionals, and national sleep medicine experts. In the first six months of implementing the campaign, overall web traffic rose by 44.75%. Most notably, Sleep Dallas saw a 42.56% increase in physician referrals and more than a 26% rise in revenue compared to the previous year.

Robust Local Media Coverage Drives Sales Amidst Global Pandemic

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Jester King Brewery, a well-known craft brewery on a national level, partnered with Bloom Communications to boost local brand recognition, increase foot traffic, and promote various offerings beyond just beer, such as the Jester King Kitchen, a private event space, and an inn. Bloom's collaboration began with a detailed campaign plan based on audience research, set to be launched in March 2020 with execution starting in April. However, in mid-March, the situation changed due to growing concerns about the coronavirus. Breweries and restaurants throughout Texas closed their doors and shifted to takeout services to curb the virus’s spread, which directly affected Jester King’s business model centered on in-person experiences and the brand's ethos of "time, place, and people." In response, Jester King quickly adapted by implementing takeout-only options, online ordering, and a "Country Store" for Kitchen items. Bloom also adjusted its strategy by leveraging key insights from research to create and execute a marketing and PR plan tailored for the pandemic, aiming to promote Jester King’s updated offerings within the local community. They engaged in proactive media outreach, pitching stories about Jester King’s innovative offerings to local news outlets, and launched cross-channel marketing strategies, including email marketing, social media campaigns, and direct mail, to increase traffic to the brewery. In the first two weeks, Bloom's efforts led to a notable rise in website traffic from nearby areas, with Dripping Springs seeing a 235% increase and Bear Creek a 122% increase. Their media outreach resulted in over 25 local media placements, effectively reaching consumers in Austin and Dripping Springs, and generating more than 5,505,204 audience impressions through local online coverage.

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