**BACKGROUND** Introduce your business and its activities. I serve as the Vice President of Marketing for a recreational equipment manufacturer, where I manage 11 different recreation brands. Our products include playgrounds, site amenities, floating docks, and shade structures. **OPPORTUNITY / CHALLENGE** What challenge did you seek to address with BLKDG? We aimed to revamp our website for our US shade brand. The existing site was built on the Umbraco platform, which would no longer be supported in our region starting this year. Our goal was to partner with someone who could create an effective WordPress website that was informative and could enhance our conversion rates. **SOLUTION** What was the extent of their involvement? We initiated the project with a kick-off call with BLKDG to outline our customer journey and user experience. Their team assisted us in refining our target segments and identifying the various customer types we wanted to engage based on our different offerings. After that, we entered the design phase, where BLKDG presented us with several templates to choose from. Once we selected a template, they made tailored modifications to meet the needs of our US operations. Following our approval, they proceeded with implementation, added content, and successfully launched the site three weeks ago. **Team Composition** We collaborated with a team of around eight members from BLKDG, including Brent (Senior Art Director), Nora (Account Manager), and Jonathan (President), who was involved from the initial stage. We also had the support of a lead developer. **How did you begin your partnership with BLKDG?** We looked for local providers in the Denver area through Google since our office is based there. We wanted a partner we could meet with in person if necessary. Additionally, we reached out to former clients of BLKDG who provided positive feedback about their experiences. **Investment** We invested approximately $65,000 in this project. **Current Status** We collaborated with BLKDG on this initiative from June 2023 to January 2024 and intend to work with them on websites for two additional brands in the near future. **RESULTS & FEEDBACK** What results can you share that reflect the impact of the collaboration? BLKDG successfully launched our website, resulting in increased traffic. In the first three weeks, leads rose by 13.6%, with more visitors and higher conversion rates. Our internal digital marketing director noted the site's impressive speed, and we received extensive positive feedback on the design, elevating our image as an industry leader. We have not encountered any issues with the site. **Project Management Performance** BLKDG met project deadlines and adhered to the budget. Although we experienced some delays, it was due to our late content uploads. Overall, their project management was effective, with regular communication via email and scheduled Zoom meetings. **Acknowledgments** Are there any team members you would like to recognize? Brent excelled in designing the site and enhancing its visuals. Nora, our account representative, was very responsive and ensured the team adhered to deadlines. Jonathan grasped our objectives well and posed insightful questions. **Most Impressive Aspect** What stood out to you about them? I was impressed by their ability to ask insightful questions that deepened their understanding of our business case. The team demonstrated a solid foundation of knowledge about our current position and our future goals. While many companies can produce attractive websites, it's crucial to grasp the business objectives. BLKDG conducted thorough due diligence to comprehend our customer journey, focusing on conversion metrics. Before moving into the design phase, they prioritized understanding the core purpose of our site. They effectively aligned with our request to enhance conversion rates and showcased a remarkable understanding of our business intricacies. **Areas for Improvement** We faced delays due to our lack of clarity on content requirements. Better initial communication regarding the content transfer process from the old site to the new one could enhance their service. **Advice for Future Clients** I advise clients to be open about their website goals. Whether it's for e-commerce or B2B, sharing business objectives with BLKDG will enable them to create a comprehensive roadmap to achieve those aims more effectively.