Blink22

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Overview

$25,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

50 - 249

Employees

2015

Year Founded

ABOUT BLINK22

Purpose-driven. Tech-powered. Impact-led.

Blink22, located in Dubai, is a software development firm that focuses on creating custom web and mobile applications, AI platforms, generative AI solutions, automation, and consulting for enterprise technology. Since its inception in 2015, the company has successfully developed over 150 impactful projects for more than 100 clients in over 17 countries, transforming ambitious ideas into scalable digital products. With a focus on purpose and impact, we collaborate with innovative startups, large enterprises, and government organizations to design, construct, and scale software that provides genuine business value. We create high-performance solutions utilizing advanced technologies such as AI agents, RAG systems, Sitecore CMS, and cross-platform frameworks, catering to both technical developers and non-technical stakeholders. Operating from Dubai, our global team comprises over 100 skilled professionals with expertise in various sectors, including fintech, e-commerce, food delivery, IoT, edtech, and complex enterprise systems. We’ve had the honor of partnering with industry leaders like Salik, Jumia, Geidea, APSCO, Careem, and Sadeem, aiding them in scaling their technology, improving user experiences, and achieving measurable growth. In addition to our client collaborations, we are proud to have developed our own impactful products, such as the Fajr App, which now serves 1 million users, along with the Fajr Calendar and Hoya App. We also designed a range of proprietary operational tools, including RM, Urgent, and Bscrum, to enhance internal efficiency and project management. By continuously exploring new technologies, we ensure flexibility and excellence in all our development efforts. Visit our portfolio to see how we’ve assisted clients in transforming their visions into scalable products and enduring success stories.

Tech Stack

Amazon Application Development FrameworkGoogle app engineCreatioVisual LansaGenexusZoho CreatorBubbleWebflowFlutterFlowSitecore CMSWordPressAdobe Experience Manager CMS+11 more

Languages Spoken

EnglishArabic

HIGHLIGHTS

$25,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

50 - 249

Employees

2015

Year Founded

Services

Focus

Industries

Clients

Services Provided

14% Mobile App Development (iOS & Android)

15% Custom Web Application Development

5% E-Commerce Development

15% Generative AI

13% AI Agent & Multi-Agent System Development

5% AI Strategy & Roadmap Consulting

33% Product UX Strategy

About the Team

OUR STORY

Our Narrative At Blink22, we hold the belief that exceptional products are the result of exceptional people. Our methodology is straightforward: prioritize selecting the right individuals and then equip them with suitable roles. We've fostered a culture based on transparency, accountability, and teamwork. With a non-hierarchical organizational setup and clear communication pathways, we promote sharing ideas and collaborative development across functions. Each team member is empowered to take the lead, act with intention, and influence our collective innovation and delivery processes.

TEAM PHOTOS

Portfolio

Salik

**Salik – The Simplest Way to Navigate Dubai** Salik is the official toll payment application for Dubai, created by Blink22 to provide drivers with effortless management of their accounts, vehicles, payments, and toll transactions. It allows for immediate balance top-ups, real-time transaction monitoring, and integration with UAE Pass, while ensuring a secure and convenient experience for millions of commuters. **Challenge** The previous version of the app fell short in features, lacked a modern user experience, and did not integrate with UAE Pass and payment systems. Salik required a secure and compliant platform with streamlined processes for managing tolls, exemptions, insurance renewals, and vehicle information, while also needing to support multiple languages and reliable third-party integrations. **Solution** Blink22 created a native iOS and Android application that simplifies the management of tolls, vehicles, and payments. Users can recharge their wallets, monitor transactions, update vehicle details, and make secure payments through UAE Pass and DubaiPay, all within an intuitive interface. With features like multilingual support, adjustable text sizes, and quick-access widgets, the app is both accessible and user-friendly. Through iterative design, integrated quality assurance, and close collaboration with Salik, the team developed a secure, scalable platform that enhances daily mobility for drivers in Dubai. **Outcome** The revamped Salik app delivers a seamless, comprehensive solution for managing vehicles, tolls, payments, and insurance, enhancing user convenience while lowering operational costs for Salik. With real-time updates, secure transactions, and support for multiple languages, the app has surpassed 1 million downloads, solidifying its position as a reliable mobility platform in alignment with Dubai’s smart city initiative. “After the rollout of the new Smart Salik app developed by Blink22, we received overwhelmingly positive feedback from our customers. The team exhibited professionalism and a deep understanding of our requirements, ultimately delivering a dependable and user-friendly app that fits with Salik’s digital strategy.” – Waleed Khamis, Head of Project Management, Transcore

Geidea Wallet

Geidea

**Geidea Wallet – Immediate Financial Management for Merchants** Geidea Wallet is a mobile-centric financial technology solution aimed at providing merchants with full control over their finances. It facilitates quick POS payments, manages employee expenditures, and analyzes sales patterns, thereby streamlining everyday business functions. Developed by Blink22, this platform offers merchants in Saudi Arabia, the UAE, and Egypt speed, security, and useful insights for enhancing cash flow. **Challenge** Merchants encountered delays of up to two days for POS settlements, faced various disjointed financial tools, complex onboarding processes, stringent compliance requirements, and the challenge of scaling operations across different business types. The goal was to create a scalable wallet experience that simplifies their daily tasks. **Solution** Blink22 adopted a merchant-centric design approach, mapping the real experiences of merchants to ease onboarding, card management, and wallet usage. We developed a secure, scalable infrastructure that integrates instant POS settlement, prepaid card issuance, employee wallet management, and insightful dashboards. The app enables merchants to receive funds instantly, safely manage employee expenditures, and monitor balances and payments in real-time. Features such as multi-language support, secure authentication, and rapid employee onboarding enhance the platform's accessibility and reliability. **Outcome** Geidea now provides merchants with instant payouts, better cash flow, and real-time visibility across locations. Employees can securely utilize their wallets within the prescribed business guidelines, while owners retain oversight and management capabilities. The platform is designed to scale for future development and feature enhancements. “They delivered everything perfectly on time, and their response rate was exceptional — usually within minutes through any communication channel. What impressed us most was their commitment and highly skilled team. Everything was perfect.” – Kareem Ragab, Product Manager, Geidea

Boom

Boom – Enhanced and Swift Package Delivery in the UAE Boom links customers with nearby drivers for prompt deliveries while allowing businesses and administrators complete oversight and control through a centralized dashboard. This approach streamlines logistics, offers reliable income opportunities for drivers, and ensures economical operations for businesses. Blink22 played a key role in turning Boom’s vision into a scalable, mobile-focused platform compatible with both iOS and Android devices. **Challenge** Boom required a single application to cater to both customers and drivers with unique user experiences, real-time driver matching, secure payment solutions, role-based onboarding, and operational management through an admin dashboard. Additionally, the platform had to accommodate high user volumes, network instabilities, and comply with UAE banking regulations while retaining a straightforward, user-friendly interface. **Solution** Blink22 created a unified mobile application for iOS and Android that includes role selection upon login, providing customized experiences for both customers and drivers. It features real-time order matching, robust payment systems, modular onboarding, and secure financial processes facilitated by a shared backend. An admin dashboard enables centralized management of orders, payments, customer support, and data analytics. Built-in quality assurance and an iterative design process ensured ease of use, dependability, and scalability throughout the platform. **Outcome** With Blink22’s partnership, Boom established a comprehensive logistics ecosystem. Customers can request and monitor deliveries in real time while having access to various order types. Drivers enjoy verified onboarding, clear payouts, and loyalty incentives. Administrators can effectively manage operations using a single dashboard. The platform is designed for scalability and future growth, meeting the requirements of all users and establishing Boom as a reliable delivery solution in the UAE. Mariam Al Marri, Founder of Boom, stated, “The quality of the product was a testament to how well the team works. They are agile, professional, and capable of solving problems creatively while delivering excellent results.”

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