Dream Big.
DreamBox Learning is a nationwide software company that offers online mathematics instruction for students in grades K-8. We were tasked with developing multimedia campaigns to highlight the effectiveness of DreamBox's personalized math resources for educators and parents. The client requested creative content that was both aspirational and inspiring, encapsulating their new theme, “Dream Big. DreamBox.” The goal is to shift perceptions, as research indicates that students who struggle in math often lose confidence and develop negative feelings towards the subject. In contrast, children who utilize DreamBox® perform better than their peers and gain greater confidence and positive attitudes towards math. The first campaign features straightforward, adaptable headlines and strong yet playful visuals to demonstrate how DreamBox influences students' attitudes toward math. The message is clear: math is empowering. The second campaign adopts an aspirational approach with a distinctive visual style, showcasing how mathematics can help children achieve their dreams. Moreover, in 2020, as students adapted to home learning, DreamBox's online math tools have effectively supported self-paced learning while significantly enhancing math scores. Both campaigns are being promoted across various digital and social media platforms.