Outpatient Recovery Clinic
"When Blacksmith started, we only had two offices; we now boast over 100 across 17 states. Currently, we're serving around 10,000 patients weekly and have had hundreds of thousands of patient interactions. Blacksmith's contributions have significantly impacted and enhanced our brand's performance.” — JEFF DE FLAVIO, CEO OF GROUPS. As a rapidly expanding company focused on addressing one of the nation's biggest issues, the Groups brand required a flexible, inviting, and trust-building approach. They were completing the designs for their first two offices when they approached us for branding. At that point, they had no identity apart from their name and the paint color of their offices. It was crucial for them to convey to patients, their families, and the broader medical community what they provide, the effectiveness of their services, and how they differentiate themselves from other treatment centers. We combined the street art style of Keith Haring with a professional medical aesthetic to create an identity that has thrived for over a decade and is now present in more than 100 offices nationwide. A significant component of this project, beyond the brand identity, was the Ten Tasks book—a 120-page guide detailing the recovery process in a narrative format. It features ample white space for clients to jot down notes and draw, along with text formatting that allows for both long and short versions to be easily accessible, highlighting key points with larger text to lower the barrier for understanding.