BlackDog Advertising

We Speak Tourist®. BlackDog Advertising® is a privately owned, full-service marketing agency that specializes in assisting midsize, growth-focused clients in the Tour, Attraction, Adventure, and Leisure sectors to enhance guest attraction and increase ticket sales. With a diverse portfolio of more than 35 national and international travel brands, BlackDog Advertising works closely with its partners to achieve success. Experience is key; founded in 1989, BlackDog is among the most seasoned and reliable firms specializing in tourism marketing. One of the current challenges for tourism marketers is tracking data, as web browsers continue to limit data collection by eliminating cookies. To address this, BlackDog created RETRIEVER/ROI®, an intuitive and robust dashboard that offers more than just basic website analytics. It gathers performance data from a variety of sources, including your booking system, digital advertising efforts, social media interactions, email marketing success, phone inquiries, and more. RETRIEVER/ROI® even accounts for offline conversions, such as walk-up ticket purchases. In contrast to Google Analytics, which retains comparison data for only 14 months, RETRIEVER/ROI® stores your information in the cloud for a minimum of five years, enabling you to assess the long-term effects of your marketing strategies and refine your campaigns for optimal ROI.