Execruit
Social Media Advertising/Setup As part of their digital marketing strategy, our client requested that we establish social media advertising. Since LinkedIn Ads appeared to be the most suitable option, we promptly began crafting the copy and setting up the ads. Our LinkedIn advertising efforts resulted in Execruit receiving a substantial number of leads in a fairly short timeframe. Social media marketing was a key component of Execruit’s digital strategy, and in addition to pay-per-click advertising, we launched their Instagram account and enhanced their social media profiles. By analyzing profile images, bios, hashtag usage, competitor activity, and tag lines, we successfully increased profile views and drove more traffic to their website through social media platforms. Content Our main focus was on Execruit's email marketing campaigns. Our content marketing specialists researched the industry and developed content ideas along with a customized layout to enhance the value offered to Execruit's clients. In conjunction with their email campaigns, Bite Digital also produced content for their social media posts. We designed social media content that engaged their core audience, elevated staff to thought leader status in the industry, and provided them with a competitive advantage in social media presence. Technical SEO After performing an initial audit of the Execruit website, we identified several technical SEO issues, some of which negatively affected site health and SERP rankings. Gradually, we began addressing these issues to make the website more SEO-friendly. We fixed title tags, eliminated duplicate metadata, repaired broken internal links, and more. As we improved this aspect of the digital marketing strategy, we observed enhancements in site health, internal linking, crawlability, and performance in search engine results pages.