Full Rebrand and Website For A US IR Consultancy
Birkley undertook a comprehensive rebranding initiative that encompassed renaming, developing a content marketing strategy, establishing a visual identity, and crafting a narrative. Originally named Unity Investor, the California-based investor relations consultancy was rebranded to Resurge after we clarified the brand's core values. The refreshed brand story and visual identity set a new benchmark in the investor relations sector, featuring strong positioning and striking design. Through several brainstorming sessions, we identified that the consultancy's unique selling proposition was rooted in its CEO's experience as a former investor. This revelation inspired the USP "Bring Investor Insights Into the Boardroom," which ultimately influenced the new name, Resurge, as well as the brand’s overall identity. Key components of the rebranding included renaming, positioning, storytelling, logo design, typography, color palette, website copywriting and design, content marketing strategy, video production, and press release distribution.