High Personalized Webshop & App
About the client: Futurumshop is an e-commerce platform specializing in gear, clothing, and nutrition for cyclists and mountain bikers. Established in 2000 as an online bicycle retailer, it has grown into a well-known shopping destination in the Netherlands, Belgium, and Luxembourg for high-quality sporting goods, particularly in cycling, outdoor activities, and running. Its subsidiary, Futurum Quality Gear, distributes products globally.
Business challenge: The founder aimed to create a premium online store tailored to outdoor sports enthusiasts who also have a passion for cycling. By 2008, Futurumshop required a new webshop, which was efficiently developed, maintained, and supported by Bintime. By 2019, mobile traffic to Futurumshop.nl surged to 60%, prompting the company to prioritize high levels of personalization for mobile shoppers while continuing to expand.
Approach: In line with Icecat’s innovative growth strategy, Bintime's development team employed an agile methodology, enabling them to efficiently transform Icecat’s requirements and ideas into platform features and reduce their time to market. To handle the increasing database loads of millions of data sheets and media files, Bintime optimized the development team for T-shaped skills, refined the existing database architecture, and incorporated new technologies.
Value delivered: On a technical level, the decision to use the React Native framework allowed for the creation of a single native app compatible with both Android and iOS, offering advanced customization options along with native push message integration.