TOP AD-TECH FIRM LEVERAGES BYS FOR AWS MIGRATION
CLIENT'S CHALLENGE: IAS aimed to gradually move its entire infrastructure to AWS, including a solution that enables customers to monitor and enhance ad campaigns across various platforms, like Facebook. Central to this technology is the capability to gather, process, compile, and analyze data on ad impressions, clicks, views, and other interactions associated with specific ad sessions. Over time, their on-premise system for ingesting ad events became cumbersome to manage and challenging to scale. It was not designed for cloud deployment and required re-engineering to streamline code management, utilize AWS native services, and achieve optimal performance in the cloud.
OUR SOLUTION: Within a span of less than six months, Beyondsoft updated and transitioned the IAS solution to AWS. Before the migration, Beyondsoft completely restructured the solution's codebase and created a cloud-based ad event ingestion system that could support multiple partners, reduce operational costs and coding efforts, and scale dynamically to handle unexpected peaks in volume. To enhance the code and facilitate scalability, Beyondsoft assessed the logic for each partner, identifying common code and pinpointing specific areas for partner-related logic. This initiative established a more straightforward and transparent codebase that could be quickly adapted for new partners while being easier and more economical to maintain long-term. Additionally, the restructuring optimized the solution for cloud utilization and took full advantage of AWS capabilities.
TECHNOLOGY USED: Elastic Load Balancing (ELB), Amazon Elastic Container Service (ECS), AWS Fargate, Kinesis Data Streams (KDS), Kinesis Producer Library (KPL), Kinesis Client Library (KCL), Amazon S3, Glue, Auto Scaling, CloudWatch, DynamoDB, Cloud Development Kit (CDK), CloudFormation.
CASE STUDY DOWNLOAD: https://www.beyondsoft.com/wp-content/uploads/2021/01/Data-migration-ad-...