CS Hudson: Strategic PR Drives Market Leadership
During our collaboration, Beyond Fifteen played a crucial role in enhancing CS Hudson's brand visibility in the facilities management industry. Our partnership commenced with a comprehensive PR strategy aimed at increasing brand awareness and establishing CS Hudson as a leader in the market. Their extensive assistance and strategic insights were essential for aligning our communications and meeting our goals. Beyond Fifteen managed our public relations efforts adeptly, which included creating press kits, implementing ongoing press release initiatives, fostering media relations, and submitting for awards. In 2019, they broadened their services to incorporate social media management, improving our online presence. Our latest focus is on media relations and executive thought leadership. Their proactive communication and adaptability have been invaluable, allowing for smooth coordination across multiple projects and accommodating our demanding schedules. The team’s careful approach and strategic advice have regularly surpassed our expectations. Key Deliverables Summary: · Strategic PR planning and implementation · Press kits and ongoing press release initiatives · Media relations and award submissions · Social media management (introduced in 2019) · Media relations and executive thought leadership (current emphasis) · Significant media exposure, which includes: o Coverage of Pop Ups For Good’s Live.Love.Laugh event on News 12 Long Island o Print and online media placements o Social media shares o Features in leading publications such as Fast Company, Retail TouchPoints, Total Retail, FacilitiesNet, Building Service Management Magazine, and Storefront o A total potential audience reach exceeding 293 million. CS Hudson is very pleased with Beyond Fifteen’s performance, leading us to resume our partnership after a short break. Their reliability and results have encouraged us to confidently recommend their services to our partners and industry contacts.