Streamlined Admissions and Enrollment with HubSpot
Kings Yangon International
Kings Yangon International School improved its admissions process, enhanced lead tracking, and minimized manual data entry by utilizing HubSpot CRM. The implementation of customized pipelines, automation, and data-driven dashboards significantly boosted efficiency and ensured better coordination between the marketing and admissions teams.
**CHALLENGE**
The school sought to enhance its admissions and sales through HubSpot CRM by streamlining operations, understanding lead sources, and improving marketing integration. They encountered difficulties with manual data entry, lead tracking, and the absence of data-driven reporting.
**SOLUTION**
The primary solutions involved refining the admissions process with custom properties, automating enrollment through pipelines, and integrating marketing efforts with tailored landing pages, chatbots, and specific email templates. Additionally, data-driven reports were introduced for improved insights.
**RESULTS**
There was a 300% increase in deal creation, a 65% rise in the overall conversion rate, and a total of 2,908 team logs recorded in just one month, along with an increase of 1,737 student contact logs within the same time frame.