BEworks Inc.
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Overview
10 - 49
Employees
2010
Year Founded
ABOUT BEWORKS INC.
Management Consulting Toronto
Established in 2010, BEworks is the pioneering management consulting firm focused on leveraging behavioral science to tackle issues in strategy, marketing, operations, and policy. Co-founded by Dan Ariely alongside prominent marketing researcher Nina Mažar, innovation specialists Doug Steiner and Louis Ng, and CEO Kelly Peters—who possesses a blend of behavioral and business acumen—the firm aims to assist leaders in applying scientific methods to organizational challenges. BEworks utilizes behavioral science techniques to understand consumer behavior, aiding research teams, formulates strategies backed by scientific evidence for profit-driven leaders, and tests its recommendations through empirically validated experiments in collaboration with marketing and analytics teams. Its clientele features Fortune 1000 companies and government organizations from around the world, having driven successful behavioral change initiatives in various sectors, including financial services, energy, and retail. The firm's offerings span Management Consulting, Advisory Services, and the establishment of Scientific Centres of Excellence (internal Behavioral Insights teams). BEworks became part of the kyu collective in January 2017, which consists of diverse creative companies focused on solving major business and societal challenges.
LANGUAGES SPOKEN
EnglishFrench
HIGHLIGHTS
10 - 49
Employees
2010
Year Founded
Services
Focus
Industries
Clients
Services Provided
89% Business Consulting Services
11% Advanced Applied Analytics
About the Team
OUR STORY
Our company is dedicated to empowering individuals to lead wealthier, healthier, and more environmentally conscious lives. We focus on practical pathways such as the Low Carbon Lifestyles Wheel, which aligns with IPCC strategies to reduce greenhouse gas emissions through household consumption changes. Our research delves into understanding and nurturing the mindsets of proactive individuals, particularly within workplace environments. By employing innovative psychological journey mapping, we enhance customer experiences, recognizing the complexities of consumer decision-making. We also emphasize the importance of trust in financial advisory, outlining six effective methods to improve advisor-client relationships. Committed to sustainability, we explore how cultivating consumer habits is critical for impactful results, and we address employee wellbeing, identifying key factors contributing to burnout that affect both mental health and organizational performance.
