Better Mistakes, established in Lisbon in 2021 by experienced product designer Diogo Dantas, addresses a common issue among high-growth companies: outdated marketing websites. Recognizing that product teams outpace their sites' evolution, Diogo founded the agency to empower marketing teams to own and manage their websites independently, eliminating reliance on agencies for every update. The agency's name reflects its ethos—embracing the iterative nature of the web by learning from and improving upon every mistake. Comprising a skilled, ego-free team of marketing, design, and development professionals, Better Mistakes operates remotely with transparent communication and mutual support. Committed to continuous enhancement, it integrated AI across its processes in 2025 to enrich its design, development, and optimization efforts, reinforcing its mission to deliver scalable, user-friendly websites globally.