As a seasoned Head of Ecommerce and trusted partner to founders, I specialize in optimizing Shopify-based businesses by focusing on comprehensive system improvements rather than chasing trends. With over a decade of experience, I enhance product pages, navigation, checkout, email flows, and traffic sources to boost conversion rates and revenue without unnecessary complexity. I prioritize revenue growth, margin improvement, and customer retention through practical, data-driven strategies. My approach thrives in founder-led, growth-stage companies with clear decision-making structures. Beyond work, I value family time, consistency, and a balanced lifestyle. I've supported numerous brands scaling into multimillion-dollar ranges and collaborate effectively across teams utilizing tools like Klaviyo, Recharge, and GA4 to deliver measurable ecommerce growth.