BehindLogin

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Overview

$1,000+

Min Project Size

$25 - $49/hr

Avg Hourly Rate

2 - 9

Employees

2020

Year Founded

ABOUT BEHINDLOGIN

Competitor Analysis and Market Research

At BehindLogin, we provide transformative competitor insights specifically for fintech, challenger banks, and financial service companies. With our services, you don’t just watch your industry; you navigate it with assurance. Our extensive global panel of over one million real users offers feedback, shares screen experiences, and confirms digital product journeys, giving you valuable understanding of what succeeds and what doesn’t. Additionally, our Radar tool continuously tracks live product updates, new feature releases, pricing changes, content modifications, UX/UI advancements, and innovative propositions. We assist you in minimizing risks, ensuring compliance, speeding up product decision-making, and constructing experience-driven strategies without uncertainty. Whether you are launching, expanding, or looking to maintain your leading position, we provide clarity, evidence, and confidence. Trusted by renowned names in FinTech and Financial Services, BehindLogin is your ally in creating exceptional digital experiences. Let’s exceed expectations together.

Languages Spoken

English

HIGHLIGHTS

$1,000+

Min Project Size

$25 - $49/hr

Avg Hourly Rate

2 - 9

Employees

2020

Year Founded

Services

Focus

Industries

Clients

Services Provided

100% Market Research & Competitive Intelligence

About the Team

OUR STORY

Founded in 2021, BehindLogin is a dynamic team combining decades of expertise from start-ups to enterprises in strategy, product, research, and design. Driven by a mission to inspire the next generation of digital experiences, they specialize in competitor insights to empower businesses. Their flagship services include research consultancy, which reveals UX/UI of digital products, and a Radar subscription tracking product evolution. Under the leadership of CEO Oliver Lane and key executives from financial services backgrounds, the company has rapidly expanded its client base, reinforcing its commitment to measurable value. Focused on agility, BehindLogin leverages deep experience and technology to help clients overcome market disruptions and continuously innovate.

Portfolio

Global Investing App Market Analysis

AlphaStream

**Challenge:** AlphaStream, our client, offers personalized investing platform services that enhance existing products by providing improved insights, engagement, education, and user experiences. They collaborated with Behind Login to evaluate how effectively the investing app market meets personalization demands, using benchmarks of existing functionalities to identify top-tier features and solutions. The research aimed to assist both the sales and marketing teams in illustrating the market gap for AlphaStream's offerings, as well as to inspire the product and design teams in shaping their development roadmap and design strategies. **Approach:** Behind Login partnered with AlphaStream to achieve the desired outcomes using a streamlined project method, dividing the work into two streams—one focusing on the UK market and the other on the US market—each managed by different researchers. Working in parallel through one-week delivery sprints, our team conducted tailored one-on-one research sessions with a global consumer panel, capturing screenshots, journey maps, and video snippets of key app interactions and research feedback. At the end of each sprint, we aggregated the insights and included our expert analysis in concise, easily digestible Google Slide presentations, followed by playback sessions for the AlphaStream team. **Outcomes:** The AlphaStream team was highly impressed with the research project and has utilized the insights to influence their future product roadmap and inspire the design team, especially with the "Art of the Possible" visualizations showcasing best-in-class features. The individual app research and benchmarking have equipped the sales and marketing teams with the necessary tools to demonstrate how AlphaStream delivers compelling and distinctive value to their clients in their content and pitches.

Investing Platform User Survey

Investing Reviews

**Challenge**: Our client, InvestingReviews.co.uk, is an impartial comparison and review site designed to assist individuals in making informed investment choices. They provide comprehensive reviews, guides, and insights on investment accounts, products, and corresponding services. To better understand UK investors' preferences and their feedback on selected investing platforms, InvestingReviews enlisted the help of Behind Login. This research initiative aimed to help InvestingReviews refine their content strategy and deliver a rich, honest collection of investment platform reviews on their website. **Approach**: The research team at Behind Login collaborated with InvestingReviews to develop a set of survey questions and a distribution plan to gauge UK investors' preferences across different platforms. We utilized our global pool of investors to gather feedback from a significant number of participants, organizing the data into crucial market insights and investment platform reviews. Our distribution strategy allowed us to adjust our questions and target responses, ensuring a broad representation of demographics across various investing platforms. **Outcomes**: InvestingReviews.co.uk utilized the survey findings and insights to influence their content strategy and enhance user engagement and reviews on their website. Thanks to our engaged panel, we were able to swiftly deliver the report in under a week, supporting InvestingReviews in achieving their objectives. As a result, InvestingReviews now ranks as the top search result on Google for most investment platform review queries in the UK.

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$25 - $49/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$25 - $49/hr

Cost Rating

N/A

What Clients Have Said

"BehindLogin delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

PROJECT BUDGETS

No budget data yet. Reviewers either haven't shared a project budget or kept theirs confidential.

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Market Research & Competitive Intelligence

Industry Recognitions

FinTech Start Up of the Year

View source

Best Startup Article

View source

Locations

Headquarters

Engine Shed

Bristol, England, United Kingdom BS1 6QH

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