Behind the Arc

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Overview

2 - 9

Employees

2019

Year Founded

ABOUT BEHIND THE ARC

Design. Fashion. Sports.

Driven by design, fashion, and sports, we develop influential digital content and experiences for the brands of the future.

LANGUAGES SPOKEN

DutchEnglish

HIGHLIGHTS

2 - 9

Employees

2019

Year Founded

Services

Focus

Industries

Clients

Services Provided

70% Brand Identity Design

30% Corporate Photography

60% Content Marketing Strategy

40% Digital Strategy

About the Team

OUR STORY

Behind the Arc is a creative consultancy specializing in branding and strategic communication through digital content. Rooted in creativity, the company thrives on innovative thinking during brainstorming sessions and workshops, where it offers fresh perspectives, challenges norms, and collaborates with partners to shape the future. Founded on a passion for fashion and sports, Behind the Arc draws from the 15-year legacy of its parent company, Solar Initiative, embracing this heritage while forging its own path. Based in Amsterdam, the firm combines its rich history with forward-looking strategies to deliver impactful creative solutions.

Portfolio

Dutch Basketball Federation - Creative Partner

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During our collaboration with the NBB, we handled content creation, management, and photography. We offered content concepts and strategies, along with guidance on their social media platforms. Recently, we took team photographs for both the men's and women's national teams ahead of the FIBA World Cup Qualifiers, which are available on the official FIBA website.

Planthood

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Monai McCullough sought our assistance in merging her two brands, @planthoodofficial and @plantmom.amsterdam, to centralize all her traffic. To help fulfill Monai's vision, we developed a revamped version of the @planthoodofficial website. Additionally, we laid the groundwork for Planthood’s new brand identity and strategy! 💫

Costes Fashion - Influencer Event

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To celebrate the launch of their 40th store, @costesfashion enlisted Behind the Arc to design a PR campaign aimed at boosting online visibility and driving foot traffic to the location. The campaign, titled ‘NEW SHOP, NEW FALL, NEW YOU,’ was rolled out a week prior to the opening and achieved impressive results in terms of reach, engagement, and the associated offline event!

4 more projects

Pricing Snapshot

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What Clients Have Said

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"Behind the Arc delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

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Brand Identity Design

Corporate Photography

Content Marketing Strategy

Digital Strategy

Locations

Headquarters

75A Egelantiersgracht

Amsterdam, North Holland, Netherlands 1015 RE

+31205213100

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