An unforgettable learning experience
Castleforbes College is a welcoming English school situated in the center of Dublin, a city recognized as a global center for technology firms and startups within a culturally rich environment. After more than 15 years in operation and facing a growing number of strong competitors, the school sought to redefine its identity to become more attractive and engaging. In a collaborative effort, we developed an identity that embodies the school’s mission and values—offering students a distinct English learning experience by fostering a diverse and close-knit community of students, staff, and teachers. Drawing inspiration from Dublin's castles and its cultural heritage, we created a brand system centered around an iconic castle, giving the school a unique visual identity at every interaction. After establishing the brand, we needed to create a voice and attract students. Through a positioning campaign, the school aimed to connect with students from Europe, Latin America, and Asia. We wanted Castleforbes College to differentiate itself from other English schools in the city by emphasizing its key characteristic—a friendly atmosphere. The tagline "Come aboard" serves as an invitation for those seeking a unique learning experience, where English classes extend beyond the classroom to include outdoor and urban activities. This is a school where everyone is welcome, and learning English is enjoyable.