K2 - Personalised Content Strategy
K2, a company that helps organize business and projects in the renewable energy and environmental sector, was in search of a dependable HubSpot agency to assist in expanding their brand and generating leads. Already using HubSpot, K2 sought to work with BBD Boom to optimize their usage of the marketing platform and enhance lead generation. The initial step involved conducting an audit of K2's HubSpot utilization, which assessed the performance of existing workflows and identified the best and worst performing landing pages. This audit ranked each area of HubSpot based on its effectiveness, and the findings were shared with K2 along with suggestions for optimization. Following this, the next few months focused on implementing the recommended strategies to ensure that when a campaign was launched, all features of HubSpot were utilized to their fullest potential. The collaboration then shifted to the execution of their first campaign, which revolved around solar energy. This campaign involved creating gated content in the form of an eBook that served as a lead magnet, promoting the eBook, and evaluating the campaign's success. The inaugural campaign produced 89 leads, resulting in 31 Marketing Qualified Leads (MQLs), significantly surpassing their average conversion rates and providing the sales team with more opportunities to connect with potential clients. The partnership between Boom and K2 has proven to be highly beneficial. Under a retainer agreement, Boom consistently oversees K2’s content and HubSpot portal, offering recommendations, proactively addressing issues, and enhancing content on a monthly basis. From SEO upgrades to website wireframes and nurture strategies, Boom’s enhancements ensure that K2’s investment in HubSpot is effectively managed, allowing them to concentrate on their core business activities.