Basis Global

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Overview

50 - 249

Employees

1996

Year Founded

ABOUT BASIS GLOBAL

Award-winning insight consultancy using AI

Basis Global is a renowned consultancy known for its ability to navigate complexity while providing clear insights. We assist top brands across various sectors, including consumer, B2B, health, retail, financial services, and technology, in converting research into tangible business results. With 20 years of experience and a presence in over 60 countries, we utilize a combination of advanced quantitative and qualitative methods along with behavioral science, cultural insights, and design thinking. Our Integrated Intelligence methodology merges human expertise with large-scale AI to identify signals, interpret them, and confirm findings through research, empowering leaders to make informed decisions. Our key strengths include providing clients with strategies that are actionable, measurable, and commercially driven. Whether it's transforming brand tracking into a strategic growth tool for executives or creating AI-enhanced segmentation, our services help leaders operate more effectively and swiftly in ever-changing markets.

Languages Spoken

English

HIGHLIGHTS

50 - 249

Employees

1996

Year Founded

Services

Focus

Industries

Clients

Services Provided

20% AI Strategy & Roadmap Consulting

30% Generative AI

50% Operational Process Consulting

About the Team

OUR STORY

Basis Global is a pioneering global insight consultancy renowned for its depth and clarity. Operating across the UK and US, they've successfully delivered projects in over 60 countries. Their expert divisions—Consumer, B2B, Health, and Ideas.ai—blend quantitative and qualitative research, AI, big data, behavioral science, cultural insights, and design thinking to foster growth and innovation. Clients rely on Basis Global during complex, high-stakes challenges, valuing their ability to transform intricate questions into impactful business outcomes. Led by CEO Rune Mortensen, the firm leverages global experience with local nuances to ensure meaningful results. Committed to advancing brands confidently, Basis Global also offers diverse career opportunities for those eager to turn insights into tangible impact.

Portfolio

Basis Global’s B2B Work with Sage Wins

Unknown

Basis Global has achieved its second consecutive B2B award at the Market Research Society Awards for its collaboration with Sage, which centered on a project that transformed the development and market launch of a live AI product. This accolade follows Basis Global's third consecutive win as Global Supplier of the Year at Quirk’s. The project addressed a specific challenge: converting a rapidly launched AI tool into a trusted and widely used solution for customers. Basis Global redefined Sage Copilot in real time, integrating live co-creation with swift qualitative and quantitative testing. Engineers collaborated directly with customers to develop use cases, prioritize workflows, and validate market value. This initiative redefined Sage’s product strategy and elevated Copilot from merely a feature to a significant brand highlight. This recognition underscores our longstanding partnership with Sage and the ongoing growth of our B2B initiatives. Building on this success, Basis Global has established a dedicated B2B practice to assist an expanding array of clients in complex, high-stakes markets. The Sage project exemplifies how B2B innovation is now being developed in real-time, under pressure, with active customer involvement.