Basis Global
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Overview
50 - 249
Employees
1996
Year Founded
ABOUT BASIS GLOBAL
Award-winning insight consultancy using AI
Basis Global is a renowned consultancy known for its ability to navigate complexity while providing clear insights. We assist top brands across various sectors, including consumer, B2B, health, retail, financial services, and technology, in converting research into tangible business results. With 20 years of experience and a presence in over 60 countries, we utilize a combination of advanced quantitative and qualitative methods along with behavioral science, cultural insights, and design thinking. Our Integrated Intelligence methodology merges human expertise with large-scale AI to identify signals, interpret them, and confirm findings through research, empowering leaders to make informed decisions. Our key strengths include providing clients with strategies that are actionable, measurable, and commercially driven. Whether it's transforming brand tracking into a strategic growth tool for executives or creating AI-enhanced segmentation, our services help leaders operate more effectively and swiftly in ever-changing markets.
Languages Spoken
English
HIGHLIGHTS
50 - 249
Employees
1996
Year Founded
Services
Focus
Industries
Clients
Services Provided
20% AI Strategy & Roadmap Consulting
30% Generative AI
50% Operational Process Consulting
About the Team
OUR STORY
Basis Global is a pioneering global insight consultancy renowned for its depth and clarity. Operating across the UK and US, they've successfully delivered projects in over 60 countries. Their expert divisions—Consumer, B2B, Health, and Ideas.ai—blend quantitative and qualitative research, AI, big data, behavioral science, cultural insights, and design thinking to foster growth and innovation. Clients rely on Basis Global during complex, high-stakes challenges, valuing their ability to transform intricate questions into impactful business outcomes. Led by CEO Rune Mortensen, the firm leverages global experience with local nuances to ensure meaningful results. Committed to advancing brands confidently, Basis Global also offers diverse career opportunities for those eager to turn insights into tangible impact.
Locations
Headquarters
24 Hanway Street
London, England, United Kingdom W1T 1UH
Headquarters
6121 Sunset Boulevard United States 90028
Sunset Boulevard, United States, United States 90028
Headquarters
370 Lexington Avenue United States 10017
Lexington Avenue, United States, United States 10017
Headquarters
500 West Madison Street United States 60661
West Madison Street, United States, United States 60661
Headquarters
111 West Illinois Street United States 60654
West Illinois Street, United States, United States 60654
