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Overview

$1,000+

Min Project Size

$25 - $49/hr

Avg Hourly Rate

10 - 49

Employees

2023

Year Founded

ABOUT BASETOP

SaaS Videos, Product UI & High-Converting Websites

At baseTOP, we assist SaaS, eCommerce, and AI companies in transforming intricate products into straightforward, conversion-oriented experiences. We combine SaaS video editing, motion design, 2D animation, UX/UI design, and website development to create a cohesive narrative for your product, website, and marketing efforts. **Product & UX/UI Design for SaaS** We create streamlined and user-friendly SaaS dashboards, web app interfaces, mobile app interfaces, and product UIs that simplify user registration, onboarding, and engagement. From wireframes to fully developed website UIs in Figma, we prioritize user experience, information architecture, and conversions. Whether you require a new onboarding process, a pricing page, or an extensive product redesign, every interface is crafted to foster product-led growth. **SaaS Video Editing, Motion Design & 2D Animation** Our team produces SaaS product demonstration videos, explainer videos, onboarding tutorials, feature showcases, and short ads for platforms like TikTok, YouTube, LinkedIn, and paid media campaigns. Utilizing UI mockups, screen recordings, or raw footage, we create eye-catching edits, UI animations, and 2D motion graphics that effectively showcase your product’s true value and drive sign-ups, demos, or trials. **Website Design & Development** We transform designs into fast, responsive marketing websites using Webflow, Framer, WordPress, and Shopify. From landing page creation to complete website development, we emphasize clear communication, a strong visual hierarchy, and on-page SEO. We frequently transition projects from Figma to Webflow, set up CMS frameworks, and integrate analytics, forms, and basic automations to ensure your website is primed for conversions from day one. **How we operate** We function as an extension of your internal team, offering quick strategy calls, Loom walkthroughs, feedback loops that allow for iterations, and transparent timelines. Whether you are an emerging startup or an expanding B2B SaaS, we will aid you in delivering conversion-focused designs, high-impact SaaS videos, and refined product UX that genuinely enhance your metrics, beyond just aesthetics.

LANGUAGES SPOKEN

English

HIGHLIGHTS

$1,000+

Min Project Size

$25 - $49/hr

Avg Hourly Rate

10 - 49

Employees

2023

Year Founded

Services

Focus

Industries

Clients

Services Provided+13 Services

30% Explainer Video Production

30% Product Demo Video Creation

10% Brand Film & Corporate Video

15% Motion Graphics & Visual Effects

10% 2D & 3D Animation

5% Video Scripting & Storyboarding

14% Product UX Strategy

9% Mobile App UI Design

About the Team

OUR STORY

Our Narrative We are a dedicated group of designers, editors, developers, client support personnel, business development experts, and operations specialists. Our video and UX/UI teams create engaging SaaS product narratives and high-converting websites, while client support and business development ensure clear communication, alignment of projects with your objectives, and the growth of partnerships.

TEAM PHOTOS

Portfolio

UX Designer Mobile App UI Design (Figma) - Navaro

Navaro

UI/UX Designer | Travel Booking App Case Study | Figma Navaro is a contemporary travel booking mobile application designed to assist users in exploring destinations, comparing choices, and making bookings seamlessly and reliably. The objective of this case study was to craft a comprehensive booking experience that prioritizes simplicity and conversion while addressing the complexities of travel, including pricing, dates, reviews, services, and payment processes. As a UI/UX Designer specializing in travel, I developed a full mobile app UI/UX case study using Figma. This project encompasses onboarding and authentication, destination exploration, search functionality and filtering, listing pages, destination specifics, booking procedures, payment checkout, and user profile management. The interface features a clear visual hierarchy, legible typography, and well-placed call-to-action buttons to minimize decision fatigue and instill confidence from browsing through to confirmation. The booking process is organized into distinct stages, such as selection, date selection, booking review, payment method, and confirmation. Detail pages are designed to consolidate essential information like pricing, ratings, key services, gallery previews, and map locations, enabling users to make quicker decisions without unnecessary scrolling. The checkout and payment screens adopt trust-centric designs, with transparent totals and clear moments of confirmation to mitigate drop-off rates. Built in Figma, the UI employs a scalable component strategy with consistent designs for cards, buttons, forms, navigation, and system states. Additionally, I created an interactive prototype to illustrate key user journeys and screen transitions, making the product flow straightforward for stakeholders and developers. This project demonstrates a product-oriented approach to mobile travel UX, offering a sleek, modern booking experience that enhances clarity, boosts confidence during checkout, and allows for future expansion through a reusable design system.

Product Designer SaaS Dashboard UI/UX Figma

Synaptix

**UI/UX Designer | LMS Dashboard Case Study | Figma** Synaptix is a contemporary LMS dashboard aimed at enhancing the experience for educators, students, and administrators through a streamlined SaaS learning management platform. This case study's objective was to create a scalable dashboard that is user-friendly, minimizes complexity, and presents learning data in an organized and clear manner for everyday use. As a UI/UX Designer specializing in educational technology, I produced a comprehensive LMS dashboard UI/UX case study utilizing Figma. The design encompasses essential features such as analytics and reporting, course management, modules for students and teachers, certificate generation, a resource library, chat and communication tools, app pages for calendar-style planning, and authentication processes. Each module was crafted with a solid information hierarchy to ensure that users can quickly grasp key information and navigate seamlessly between sections. The dashboard emphasizes clarity and efficiency, employing KPI cards, charts, tables, and structured content blocks to swiftly highlight performance insights. Data-intensive screens maintain readability through thoughtful spacing, consistent typography, and predictable table layouts, incorporating search, filters, and quick access options. Navigation was designed to be intuitive and efficient, allowing users to switch between modules effortlessly while retaining context and orientation. Developed in Figma, Synaptix uses a scalable component system with reusable patterns for sidebar navigation, cards, forms, table designs, filters, modals, and UI states. We implemented Auto Layout and adhered to consistent spacing guidelines to ensure the interface remains aligned and easily expandable. An interactive prototype was created to illustrate key user journeys, including exploring courses, accessing analytics, browsing resources, and using chat functionalities. This project exemplifies a product-focused approach to LMS dashboard design, delivering a polished, enterprise-ready UI that enhances onboarding, facilitates daily tasks, and lays a solid foundation for future growth.

UI/UX Designer Real Estate CRM UIUX -Figma Livento

Livento

UI/UX Designer | Case Study on Real Estate CRM Dashboard | Figma Livento is an innovative real estate CRM dashboard tailored for agents, brokers, and agencies to efficiently manage leads, property listings, client relations, and sales activities from a single platform. This case study aimed to create a streamlined, enterprise-ready SaaS dashboard that enhances daily workflows, minimizes data overload, and ensures easy access to essential actions and insights. As a UI/UX Designer specializing in real estate and CRM, I produced a comprehensive dashboard UI/UX case study using Figma. It encompasses the fundamental product experience, which includes the analytics dashboard, lead pipeline and management, property listing and management screens, transactions, calendar scheduling, and various supporting CRM UI elements. The dashboard features a strong visual hierarchy through KPI cards, charts, tables, and activity summaries, allowing users to monitor performance, follow-ups, and pipeline status effortlessly. Lead management is designed for efficiency and clarity, presenting easily readable lists, quick action buttons, and straightforward status indicators throughout the entire process from new lead to closed deal. The property module employs a clean, card-based layout, showcasing image previews, pricing, and location information for fast browsing and comparison. Calendar and scheduling interfaces facilitate visits, reminders, and task planning, helping teams maintain consistency in follow-ups and client communication. Developed in Figma, Livento incorporates a scalable component system with reusable elements for navigation, cards, tables, filters, forms, modals, and status chips. Auto Layout and uniform spacing guidelines were utilized to ensure a cohesive interface across various modules, while branded UI styling and iconography confer a professional and reliable appearance to the product. This project exemplifies a product-centric approach to designing CRM dashboards, providing a streamlined real estate workflow experience that enhances usability and promotes quicker decision-making.

Projects & Clients

Project Size & Rate

Minimum Project Size

$1,000+

Average Hourly Rate

$25 - $49/hr

Pricing Snapshot

Min Project Size

$1,000+

Avg Hourly Rate

$25 - $49/hr

Cost Rating

N/A

What Clients Have Said

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"baseTOP delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

MOST COMMON PROJECT SIZE

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Explainer Video Production

Product Demo Video Creation

Brand Film & Corporate Video

Motion Graphics & Visual Effects

2D & 3D Animation

Video Scripting & Storyboarding

Product UX Strategy

Mobile App UI Design

Web App UI Design

Wireframing & Prototyping

Design System Creation

Information Architecture

Interaction Design

SaaS Dashboard Design

Landing Page Design

UX Research & Usability Testing

Brand Identity Design

Marketing Collateral Design

Graphic Design

Infographic Design

Custom Web Application Development

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