BASE

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Overview

10 - 49

Employees

2003

Year Founded

ABOUT BASE

Creating the change for brand growth

We are a creative agency dedicated to collaborating with brands to develop insightful strategies, create distinctive designs, and craft experiences that drive positive change and deliver value. Our focus is on fostering brand growth and transformation. We assist clients in discovering new opportunities to navigate a changing market, supply chain, and future landscape. For us, growth extends beyond mere sales; it involves building stronger connections with customers and forming a unified vision around their interests, such as social and environmental concerns. Our methodology integrates innovative strategies and multidisciplinary creative techniques to ensure your brand remains relevant and continually evolves.

LANGUAGES SPOKEN

English

HIGHLIGHTS

10 - 49

Employees

2003

Year Founded

Services

Focus

Industries

Clients

Services Provided

40% Brand Refresh & Rebranding

45% Brand Identity Design

15% Packaging Design

60% Product UX Strategy

40% UX Research & Usability Testing

About the Team

OUR STORY

BaseCreate is a strategic and creative agency dedicated to driving brand growth and transformation for forward-thinking companies. With over 20 years of experience led by CEO Matthew, the agency specializes in uncovering brand purpose, crafting distinctive visual identities, and designing cutting-edge digital experiences. BaseCreate's multidisciplinary approach embraces brand strategy, design, digital innovation, content campaigns, and immersive event activations to help clients adapt to evolving markets and build deeper customer connections. Their commitment extends beyond sales growth to fostering shared values around social and environmental issues. Trusted by global brands like Walmart, Nespresso, and CITIC Capital, BaseCreate combines tactical thinking and vision to create meaningful, profitable change that shapes better futures for businesses and communities alike.

Portfolio

Creating a new heart-crafted brand of Manuka honey

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Manuka Royale Services: Brand Strategy, Brand Identity, Packaging System, Photography, Ecommerce Website A New Zealand-based company, Manuka Royale, aimed to launch a new brand of manuka honey that would not only feature the highest quality active ingredients but also be produced with care by beekeepers from small communities. We developed a brand strategy centered around the concept of "heart-crafted," which reflects Manuka Royale's dedication and work ethic. This concept guided the development of the brand's voice, visual elements, and packaging. We then implemented the brand across multiple platforms, including the creation of an eCommerce website and social media marketing.

Revamping an airport app to help journeys take off

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Hong Kong International Airport (HKIA) is among the top and busiest airports globally, leading in technology, efficiency, and quality experiences, providing international travelers with unparalleled service while connecting them worldwide. As part of the Airport Authority Hong Kong's (AAHK) vision for "Airport City," HKIA aimed to enhance its mobile app for travelers to promote the airport as a destination in its own right. Collaborating with international developers and the AAHK team, Base Creative redesigned and branded My HKG, the official airport companion app, to assist travelers at HKIA and encourage them to linger longer. Based on comprehensive research involving multiple stakeholders and consumers, we developed a brand strategy centered on the theme "Experience Your Way," transforming time spent at HKIA into a distinctive and enjoyable journey that contributes to unforgettable memories of Hong Kong. With an emphasis on personalization and simplicity, the app's UI and UX were crafted to enable each guest to explore the airport in their unique manner, furthering the international airport's tradition of excellence.

Bringing south of France chic jewelry to the masse

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APM Monaco Services Brand Strategy Visual Identity Photography Ecommerce Website The core of APM Monaco has always been to maintain a sophisticated and modern jewelry design for style-conscious consumers. Initially a B2B company, APM Monaco teamed up with Base Creative to shift its branding strategy towards becoming a B2C retail brand, centered around a cohesive visual identity. Currently, the brand boasts nearly 200 stores globally, offering its distinctive South of France inspired chic designs to international markets. Entering the B2C sector necessitated enhanced visibility and a clear visual identity across all communication channels. Base Creative developed a visual narrative aligned with a unique brand strategy rooted in the South of France, showcasing a consistent image through model and product photography, a robust new eCommerce platform, and effective marketing communications.

6 more projects

Pricing Snapshot

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What Clients Have Said

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"BASE delivers quality projects within budget and timeline expectations based on verified client feedback."

Based on verified reviews and internal benchmark data

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Brand Refresh & Rebranding

Brand Identity Design

Packaging Design

Product UX Strategy

UX Research & Usability Testing

Locations

Headquarters

15/F The Hennessy, 256 Hennessy Road, Wan Chai, Hong Kong

Hong Kong, Hong Kong

+85228682793

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