Barretto

Profile set up by Edverise AI

Set Up By Edverise AI

Edverise AI built this profile by analyzing thousands of data points across the web. If you own this business, become an Edverise partner to manage and update your profile.

Become an Edverise Partner

Overview

$25,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

1993

Year Founded

ABOUT BARRETTO

Design with purpose.

We assist businesses in expressing their distinct value and realizing their hidden potential. Barretto-Co. is an award-winning design studio in the San Francisco Bay Area, certified as a B Corporation. Since 1993, we have collaborated with both for-profit and nonprofit organizations to foster positive impact, ignite passion, cultivate loyalty, and create truly amazing experiences.

Languages Spoken

English

HIGHLIGHTS

$25,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

2 - 9

Employees

1993

Year Founded

Services

Focus

Industries

Clients

Services Provided

13% Marketing Collateral Design

10% Logo Design

12% Graphic Design

15% Brand Identity Design

30% Print Design

20% Other Design

Portfolio

The Packard Foundation: Visual Identity

The David and Lucile Packard Foundation

Since 1964, the David and Lucile Packard Foundation has been actively supporting philanthropic initiatives aimed at creating a fair and equitable world where both individuals and nature can thrive. Barretto was chosen to collaborate with important stakeholders and decision-makers in redesigning the logo, creating a new brand identity, developing a design system prototype, and establishing identity guidelines. A visit to their headquarters and the family home, which now serves as a meeting space for grantees, showcased a thoughtfully curated design aesthetic with intentional choices. Drawing inspiration from both locations, we conceptualized a “weave” to symbolize interconnected ideas and efforts. Our objective was to genuinely reflect the foundation's essence with a revitalized public image. The following core themes informed our design approach and choices: people/nature; harmony; joy/optimism; West Coast ethos; permanence; bridging the current state with new ideas; exceptional design that is artistic; the beauty of nature; and of course, clarity.

ServiceNow: Visual and Verbal Identity

Unknown

With the Now Platform®, individuals can easily collaborate across teams, departments, and systems. Improved teamwork leads to enhanced business performance.

LatinoProsperity: Visual Identity

Unknown

Barretto-Co. collaborated with the founders and team of Latino Prosperity to create an extensive visual identity system that embodied their mission, enthusiasm, and hope. Our objective was to craft a strong, assured identity that would resonate with funders, policymakers, community leaders, and Latino communities, while demonstrating an unwavering dedication to fostering generational wealth and opportunities. We began with thorough stakeholder engagement and competitive analysis to establish a consensus on key messaging, mission clarity, and audience needs. The visual identity system was intended to reflect movement, action, and interconnectedness. We utilized dynamic shapes and bold typography to illustrate progress and unity, incorporating a color palette that purposefully alluded to the finance sector, an area from which Latinos have historically been marginalized. This was complemented by messaging focused on empowerment, collective advancement, and policy transformation. We produced identity guidelines, digital and print materials, and a website design framework that would empower Latino Prosperity to confidently amplify its presence across social media, presentations, and advocacy efforts.

14 more projects