BACKBONE

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Overview

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

50 - 249

Employees

1999

Year Founded

ABOUT BACKBONE

Digital Built for Scale

BACKBONE is a comprehensive digital agency that assists companies in providing innovative digital experiences and achieving their full potential. Reach out to us for assistance with your needs: Our global team comprises over 80 professionals, paired with access to numerous talented developers for intricate projects. We have successfully completed hundreds of projects for businesses of various sizes and are dedicated to creating sustainable digital experiences. Our goal is to enable every organization, regardless of size, to harness their hidden potential through tailored digital solutions and top-tier digital strategies.

Tech Stack

JavaScriptPHPC#PythonSQL

Languages Spoken

EnglishFrench

HIGHLIGHTS

$5,000+

Min Project Size

$100 - $149/hr

Avg Hourly Rate

50 - 249

Employees

1999

Year Founded

Services

Focus

Industries

Clients

Services Provided

20% E-Commerce Development

30% Mobile App Development (iOS & Android)

20% Product UX Strategy

15% Mobile App UI Design

15% Web App UI Design

About the Team

OUR STORY

At Backbone, we strive to empower businesses to excel in the digital age by integrating advanced AI and digital technologies that foster growth, innovation, and efficiency. We simplify digital transformation by uniting various technologies into cohesive ecosystems through our proprietary platform, Expresia, enabling data-driven decisions, automation, and long-term success. Recognizing that each business is unique, we offer tailored digital strategies aligned with specific goals and provide ongoing support to ensure adaptability. Our remote, global team across multiple continents delivers world-class, diverse perspectives and comprehensive services from strategy development to execution. Trusted across industries worldwide, Backbone is dedicated to building lasting partnerships and future-proof solutions that drive scalable, transformative results.

Portfolio

A Digital Ecosystem Designed to Win

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Colnago, acclaimed as the Ace of Cycling, has embodied the essence of Italian tradition, elegance, and craftsmanship since 1954. As they looked toward the future, it became evident that an advanced, innovative digital experience and a robust digital ecosystem were necessary. The Strategy The Outcome Colnago’s revamped digital presence now reflects the quality and innovation that define the brand. Acquiring a new Colnago bike offers a distinctive and exhilarating experience, integrating cutting-edge technologies at various points of interaction. These digital improvements not only enhance the purchasing experience for Colnago customers but also streamline internal business processes for the company.

Transforming NBS' Digital Presence

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The Brief NBS acknowledged the necessity for a well-rounded digital product that would deliver an engaging user experience while focusing on accessibility and mobile compatibility. Key elements comprised the introduction of single sign-on capabilities for personalized content access, integration with Vimeo for smooth video presentation, and maintaining website security through automatic SSL certificate renewal. The Strategy involved refining user experiences on the website to connect different information and create clear pathways among our various offerings. Our aim was to simplify navigation for individuals, helping them explore programs that resonate with their interests and goals. Additionally, we initiated a transformative effort to develop an immersive NBS experience that serves the needs of students, teachers, communities, and donors. This enriched experience enables stakeholders to engage with the dynamic dance community and see the significant impact of our programs. The Solution resulted in a fully operational, bilingual website that meets AODA standards and sets a global benchmark, inspired by the clear vision of the NBS team. Our methodology integrated industry best practices, innovative content approaches, compelling artistic direction, and solid architecture aligned with NBS’s mission, strategic plan, and institutional objectives. The aim of this ambitious project was to transform NBS's digital presence with a focus on equity, diversity, and inclusion while highlighting the worldwide significance of ballet. Our goals included enhancing brand visibility, streamlining user journeys, and emphasizing the outcomes of NBS ballet education. We aimed for positive impacts and addressing specific challenges through a thorough website redesign and strategic content planning.

A digital-transformation-oriented ecosystem

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Client Objectives As Finesa embarked on its digital transformation journey, they turned to BACKBONE for assistance. Together, we redefined their digital advancement, resulting in a strategy to create a fully manageable and scalable digital ecosystem that would support both their internal processes and their customer-facing funding services. Opportunities and Challenges The Strategy BACKBONE initiated a project aimed at crafting the best possible customer experiences for Finesa's clients, as well as enhancing internal team dynamics on a platform designed for growth and sustainability. We established a cohesive brand ecosystem with a new artistic direction and style guide, which would act as a visual framework for Finesa's brand and its future service expansion. We recognized opportunities within their target market, mapped user journeys, and then iteratively prototyped these opportunities to ensure an optimal user experience. The Outcome BACKBONE successfully developed four digital products for Finesa's ecosystem—fully scalable and manageable—within nine months. This collaboration provided Finesa with the technological independence and autonomy essential for strengthening their brand while implementing an ecosystem that fosters competitiveness and innovation.

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