AVOW

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Overview

50 - 249

Employees

2018

Year Founded

ABOUT AVOW

AVOW - The Mobile OEM advertising Specialist

AVOW is a globally recognized, award-winning company focused on mobile OEM advertising and dedicated to transforming this field. Since its inception, it has quickly established itself as a leader in the industry, partnering with over 100 advertisers. By collaborating with top-tier mobile OEMs like Samsung (EU), Xiaomi, Huawei, Honor, Oppo, Vivo, Transsion, Realme, and OnePlus, and leveraging its unique technology, AVOW Intelligence, the company connects with more than 1.5 billion active users daily, facilitating over 10 million app downloads each month. AVOW offers several product types: 1. **Dynamic Preloads (Play Auto Install)**: Present your app to users as they unbox new devices, aiming to become the leading app in its category and enhancing brand visibility that reflects on Google Play rankings. 2. **Display Ads**: Implement adverts directly on users' devices based on their app usage, targeting those who have similar apps installed. This helps in acquiring new users and re-engaging current ones while boosting in-app event conversion rates, retention rates, and return on ad spend. 3. **Alternative App Stores**: Increase your app’s visibility by getting it featured in each OEM’s app store, allowing more advertising opportunities within that ecosystem, alongside flexible payment solutions. Additionally, negotiate for a larger share of sales or in-app purchases with OEMs. 4. **Branding**: Capture user attention and build brand recognition with various advertising approaches available from mobile OEMs, utilizing extensive targeting options to reach the desired audience. AVOW has received numerous accolades, including: - MiAds New Market Development Award from Xiaomi (2025) - AppsFlyer Premier Agency Partner (2024) - Best Agency Award from Vivo (2023) - Core Agency of the Year from Xiaomi (2023) - Best Agency of the Year from Huawei (2022) - Ads Strategic Agency Award from OPPO (2022) - Strategic Growth Award from Huawei (2021)

LANGUAGES SPOKEN

EnglishGerman

HIGHLIGHTS

50 - 249

Employees

2018

Year Founded

Services

Focus

Industries

Clients

Services Provided

100% Mobile & App Marketing

About the Team

OUR STORY

Our Journey We are AVOW, a team focused on people within the adtech industry, established in 2018. We lead the way in mobile OEM advertising and app development. Our team, consisting of experts from over 30 different nationalities, brings together years of experience in adtech and strong partnerships with OEMs such as Samsung, Xiaomi, Huawei, HONOR, OPPO, Vivo, and Transsion. We specialize in OEM preloads, display ads, alternative app stores, distribution, and user acquisition. We value transparency, curiosity, and continuous learning. Our extensive global presence and award-winning projects have helped elevate more than 100 brands across Europe, APAC, LATAM, and beyond.

Portfolio

How Kredivo drove 4.7x spending growth with AVOW

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Kredivo is an award-winning financial application in Southeast Asia that provides instantaneous credit assessments for online purchases and personal loans. Its “Buy Now, Pay Later” option allows users to shop from leading merchants and pay in installments at some of the most competitive digital lending rates in the region. With over 4 million users, Kredivo is transforming financial accessibility in Indonesia. After experiencing steady growth through traditional channels, Kredivo looked for new digital opportunities to enlarge its user base and increase conversions. Mobile OEM advertising offered a significant chance to connect with untapped audiences, but effectively managing multiple OEMs required specialized skills. Consequently, Kredivo collaborated with AVOW to utilize its connections with Xiaomi, OPPO, and Vivo. The strategy aimed to centralize campaign management across OEMs, guarantee transparency and eliminate ad fraud, and synchronize performance KPIs with a tailored business model for optimal efficiency. The results became evident within a few months: AVOW’s approach allowed Kredivo to engage highly targeted users, leading to 46% of installations converting into loan applications. Yearly volume increased by 2.2 times, while spending among newly acquired users rose by 4.7 times. Furthermore, 24% of users interacted with new products through dynamic preloads, highlighting strong acceptance of innovative features. By centralizing media buying across OEMs and optimizing for performance, AVOW became Kredivo’s top non-SRN partner, driving growth beyond expectations and establishing a scalable model for future campaigns. Read more: https://avow.tech/success-story/kredivo/

Tripledot beats EMEA goals, boosts preloads

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Tripledot Studios, a mobile gaming company based in London, is known for popular games like Solitaire and Woodoku. The company focuses on creating high-quality, accessible games that are enjoyed by millions globally and has consistently aimed to acquire valuable users through cost-effective methods. After successfully expanding on traditional platforms, Tripledot sought to diversify its media strategy, lower acquisition costs, and explore new growth prospects. With standard channels reaching a plateau, the team needed a new approach to enhance efficiency and expand into new markets. Consequently, Tripledot partnered with AVOW to tap into unexploited OEM inventory. By forming direct partnerships with manufacturers like Xiaomi, OPPO, VIVO, and Samsung, Tripledot was able to engage new audiences in Europe while also exploring growth in Latin America and Southeast Asia. This strategy included display advertising and preloads via Google PAI, with business models aligned with performance KPIs. Within a few weeks, the outcome exceeded their expectations. The OEM traffic was identified as a scalable and effective user acquisition channel, previously neglected in their strategy. Ongoing testing and optimization revealed the most productive user segments, allowing campaigns to surpass EMEA targets by 20% and achieve results 15% stronger than other preload channels. For more details, visit: https://avow.tech/success-story/tripledot-studios/

BingoPlus grows clicks via OEM branding

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BingoPlus ranks among the largest online gambling sites in the Philippines. In a highly competitive and regulated environment, the brand has garnered a loyal customer base by emphasizing digital engagement, accessibility, and trustworthiness. However, constraints in traditional advertising space and increasing costs per thousand impressions (CPMs) have made it more challenging to maintain visibility. To address this issue, BingoPlus collaborated with AVOW to launch an ambitious OEM-led branding campaign targeting Xiaomi and Huawei devices. This approach aimed at connecting with users directly on their devices, enhancing both brand awareness and engagement. The campaign on Xiaomi achieved over 106 million impressions and garnered 1.08 million clicks with a click-through rate (CTR) of 1.02%. Meanwhile, on Huawei, it delivered over 6.3 million impressions but achieved stronger engagement, resulting in 164,000 clicks and a CTR of 2.63%. Regular monthly updates kept the content fresh and engaging, while the campaign also supported performance marketing efforts to guide users from awareness to action. As a result, BingoPlus successfully navigated the competitive landscape, enhanced its brand visibility, and discovered new avenues for user engagement. OEM branding has become a vital part of their marketing strategy, providing visibility that traditional advertising could not achieve. Christian Nakazawa, Head of the Branding Team at BingoPlus, stated, "AVOW enabled us to tap into a robust channel that surpassed the boundaries of traditional advertising platforms. Their OEM strategy not only expanded our brand visibility but also perfectly aligned with our performance funnel. We now consider OEMs essential to our marketing strategy." Read more: https://avow.tech/success-story/bingoplus/

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Mobile & App Marketing

Locations

Headquarters

Oranienstraße

Berlin, Berlin, Germany 10

+493022191642

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