Improving revenue by 20% through Paid Social ads
**What We Did / Facebook and Instagram Ads**
We developed a variety of audiences to gain data-driven insights into the most promising customer prospects for Secret Saviours. These audiences included interest categories related to different stages of pregnancy, as well as several Lookalike Audiences based on various actions taken by potential customers. We then utilized retargeting to identify the most effective and profitable stages of the consumer journey for ad targeting. Given the constraints of shooting video content with pregnant models during lockdown, our creative options were limited. Nevertheless, with some creative guidelines and remote direction, we successfully gathered genuine video testimonials from customers and influencers, along with instructive content about the product featuring Sophie, the founder of Secret Saviours.
**Google Ads**
We identified key search terms that aligned with the varying needs of pregnant women throughout their pregnancy. We crafted ads that addressed these needs in a relevant manner. These interest-based search campaigns were enhanced by Smart Shopping Campaigns and Dynamic Search Ads, which allowed Google to target the most suitable audience segments effectively. Additionally, our brand search campaigns ensured that we consistently appeared at the top of search results, effectively keeping competitors away from searches for Secret Saviours.