BT Wholesale: Integrated Communications Campaigns
“I truly believe that Aspectus has exceeded expectations and has effectively functioned as an extension of our BT Wholesale team. Their coverage consistently surpasses that of our competitors, ensuring we stay at the forefront of our target audience and that BT Wholesale leads on the industry’s most critical issues. Moreover, Aspectus’ efforts in digital, social, and content initiatives enhance our engagement with partners, fortifying our customer relationships and creating more opportunities.” – Faye Dominey, Head of Marketing, BT Wholesale
Our technology experts enhanced BT Wholesale’s interactions and relationships with key resellers through innovative media, content, and digital strategies, resulting in consistent high-quality coverage in leading trade outlets and effective lead-generating social media and digital campaigns.
Our Strategy
As a leader in the industry, it’s crucial for BT Wholesale to remain top of mind among its channel partners to effectively demonstrate its extensive expertise. The company aimed to improve communication with the reseller community, target specialized press across various business sectors, and increase reach, awareness, and leads. This is a challenging objective for a small, busy marketing team already facing numerous obligations.
We function as an extension of our clients’ teams and integrated smoothly into BT Wholesale’s operations. Leveraging our in-depth understanding of BT Wholesale, its technology, industry, and audience, as well as our skills in media, content, and digital marketing, we crafted creative campaigns that maintained BT Wholesale’s visibility. Our strategies included thought leadership articles, white papers, targeted media outreach, distributed announcements, strategic social media content, and numerous award recognitions. Additionally, we produced major pieces of standout content to further highlight BT's expertise and enhance audience engagement.
Quality Coverage
We achieved significant coverage for all divisions of BT Wholesale in the leading publications across its key market verticals.