Established in 2000 by French designer Patrick Ithier and Italian entrepreneur Leonello Calvani, ASH merges French artistry with Italian heritage to redefine footwear fashion. Patrick, with roots in sports fashion and experience from Charles Jourdan, brought visionary design, while Leonello contributed strategic business insight. Their collaboration filled a market gap for stylish yet practical premium footwear, starting with the iconic wedge sneakers that cemented ASH's reputation. Over time, the brand expanded beyond women's shoes to men’s, children’s footwear, handbags, and accessories, selling through over 600 points and 200 stores worldwide. In 2015, ASH introduced its first ready-to-wear line, ASH Studio Paris, reflecting urban-inspired edgy glamour balanced with playful bohemian spirit, further establishing the brand as a leader in innovative, high-quality fashion.