Aruga

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Overview

$5,000+

Min Project Size

150+

Avg Hourly Rate

10 - 49

Employees

2017

Year Founded

ABOUT ARUGA

Your Voice, Louder!

At Aruga, we create connections between audiences and brands. We develop innovative concepts that capture attention, create a buzz, and engage people; in short, our marketing solutions are designed to attract interest and generate outcomes. Since our inception in 2017, our Brisbane-based creative marketing agency has executed bold campaigns in marketing, public relations, content, experiential strategies, and social media for clients spanning sectors like tourism, arts, government, retail, and hospitality, among others. We take pride in being the driving force behind many of Australia’s beloved brands, producing campaigns that stand out, spark conversations, and maintain audience engagement.

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

150+

Avg Hourly Rate

10 - 49

Employees

2017

Year Founded

Services

Focus

Industries

Clients

Services Provided

25% Graphic Design

15% Marketing Collateral Design

10% Social Media Graphics & Templates

30% Content Marketing Strategy

20% Social Media Marketing

About the Team

OUR STORY

About Us Established in 2017 by Donna Kramer and Adam Brunes, Aruga is Queensland's top independent, locally-owned, founder-operated integrated marketing and communications agency. Supported by a team of 20 experts, Aruga has earned a reputation as Queensland's preferred B2C agency, receiving nominations for 14 national 'Agency of the Year' awards. We collaborate with global brands, local favorites, and rising challengers, demonstrating our expertise in engaging with a wide range of audiences.

TEAM PHOTOS

Portfolio

Hard-launching Nicholas Street Precinct

Ipswich City Council - Nicholas Street Precinct

Ipswich, one of Queensland's rapidly expanding cities, is currently undergoing significant changes. Central to this transformation is the Nicholas Street Precinct (NSP), a $311 million project that represents the most extensive revitalization of Ipswich’s city center in thirty years. The Ipswich City Council enlisted Aruga to announce three key tenants at NSP—HOYTS Ipswich, General Public, and Hotel Commonwealth—followed by a comprehensive six-month marketing campaign aimed at raising awareness, enhancing brand presence, and boosting visitor numbers. Given the scale of this place-making commercial development, Aruga crafted a thorough marketing strategy that included social media, digital outreach, graphic design, copywriting, video production, events, influencer partnerships, and media relations. Our objective was to engage the local community in celebrating the revitalization of their city center, ultimately generating positive commercial outcomes for the growing roster of businesses at the precinct. The results were evident, as the multi-faceted campaign led to a 42% increase in visitation year-on-year, firmly establishing NSP as Ipswich’s premier lifestyle destination.

A bold refresh of a beloved classic

Queensland Theatre Company

When Calamity Jane returned to the stage, Queensland Theatre tasked Aruga with reimagining the marketing and promotional materials for the show. The aim was to better capture the essence of the production and to stimulate ticket sales. Aruga developed a new visual concept featuring striking hero images that authentically represented Calamity Jane’s character and tone. Enhanced with warm filters, textures, and a hint of grit, the images conveyed a sense of place that was both cinematic and authentic. A custom title design using a Western-style font added uniqueness and style, complemented by a border system and matching accents to unify the look. The creative campaign encompassed various platforms, including digital, print, and outdoor advertising such as social media content, YouTube ads, emails, billboards, press advertisements, and a 28-page printed program. The outcome? A completely sold-out season, a distinctive visual identity, and a powerful reminder of how effective design can drive audience attendance.

Spotlighting the best of Brisbane

Unknown

The entire world is like a stage, and when BEDA asked Aruga to reinforce its role as the preferred PR partner for another year, we focused on highlighting the most exciting opportunities in Brisbane. We collaborated with key travel, lifestyle, and business writers to promote Brisbane's vibrant appeal to international, interstate, corporate, and drive market travelers. Our coverage included Brisbane's bustling inner city, the coastal areas leading to Moreton Bay and Redlands, the islands of Minjerribah (North Stradbroke Island) and Mulgumpin (Moreton Island), and inland regions like Scenic Rim, Ipswich, and Logan, uncovering a wealth of fantastic stories. We created customized travel itineraries for influencers and journalists from high-profile media outlets such as the Australian Financial Review Life & Leisure, Qantas Magazine, The Weekend Australian Magazine, and The Australian: Travel and Luxury. This led to extensive coverage that celebrated the city both nationally and internationally. Aruga positioned Brisbane as the prime destination for conferences, expos, and corporate travel, while also highlighting key events on BEDA's Major Events Calendar, including the Brisbane Festival, Australian PGA Championship, World Science Festival Brisbane, and NRL Magic Round, along with showcasing Brisbane's exceptional culinary scene at the Moreton Bay Food & Wine Festival. When Brisbane received numerous accolades, such as being featured in TIME Magazine's 2023 "World's Greatest Places" and The New York Times' "Best Places To Go In 2024," Aruga seized the opportunity to further enhance Brisbane's global reputation ahead of the 2032 Olympic and Paralympic Games.

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