Argota Marketing

The managing partner of a law firm asked me how many signed cases their marketing efforts generated last year. I began to access their agency dashboard but quickly realized it wouldn’t provide that information, nor could anyone else they were paying, highlighting a significant issue with legal marketing today. While many can report on impressions, clicks, and website traffic, very few can identify which dollar led to a client. I spent a decade at Percy Martinez P.A., starting as a paralegal before establishing their entire marketing operation with a modest $500 budget, competing against firms that spent $50,000 monthly on TV. We achieved a remarkable 483% increase in traffic, generated 287 leads in five weeks, secured first-page rankings in Miami, Orlando, Tampa, and Jacksonville, and even outperformed Morgan and Morgan in Hialeah's Local Service Ads. Every statistic I mentioned is connected to actual signed cases, rather than just favorable dashboard metrics. My background as a paralegal is crucial; I participated in intake calls, learned about case valuation, and observed the difference between a $400 click generating a $200,000 fee and a lead that never follows up. This understanding informs every recommendation I provide. I offer SEO, Google Ads, Local Service Ads, web development, and content strategy for Florida law firms. I’m bilingual in English and Spanish, which is important in Miami, where 70% of the population speaks a language other than English at home. I build on platforms you own, ensuring you’re not trapped into relying on me or anyone else to maintain your website. If a strategy isn’t financially viable, I’ll advise you before you spend any money—something that should be a standard practice in this industry. I hold a BBA from the University of Miami and am Google Ads certified.