**BACKGROUND** Introduce your business and your activities. UPLO is an on-demand mentorship platform designed to assist young professionals in navigating their careers. We connect experienced professionals worldwide to share their business journeys, insights, perspectives, and key lessons learned. **OPPORTUNITY / CHALLENGE** What issue were you attempting to tackle with ArcTouch? Given the unique delivery requirements of our demographic, we sought ArcTouch's help to present our content in a relatable and easily digestible manner, prioritizing visual appeal and user-friendliness. **SOLUTION** What was the extent of their involvement? We collaborated extensively with ArcTouch to establish a strong foundation for a long-term partnership. The initial phase focused on defining our brand through product feature benefits, where we discussed business objectives, success metrics, user needs, and how to categorize and prioritize our content. We then transitioned into outlining the requirements for developing the backend of the experience. Instead of following ArcTouch’s usual discovery process, they customized their engagement to align with our needs. We moved quickly into the design development phase, where ArcTouch produced a rapid prototype that allowed us to present the product to focus groups, investors, and mentors. **TEAM COMPOSITION** How was the team structured? We engaged with a diverse group of individuals from ArcTouch. During our initial strategy sessions, team members from different departments, including leadership, sales, HR, project management, development engineering, and design, provided their expertise on professional development. They were generous in including various contributors based on the specific business challenges we aimed to address. **ENGAGEMENT WITH ARCTOUCH** How did you choose to work with ArcTouch? We conducted a rigorous selection process involving 11 different firms of varying sizes, focusing on companies with experience working with high-profile brands and the necessary technology to support our development goals. We felt an immediate rapport with ArcTouch’s leadership team, who made an effort to understand our background and aspirations, which played a crucial role in winning them the project. Their thoughtful approach, strong client relations, and technical proficiency were evident in their ability to create an outstanding digital experience. **STATUS OF ENGAGEMENT** What is the current state of this collaboration? We initiated discussions in August 2020, delivering various outputs that year, and our project is still in progress. **RESULTS & FEEDBACK** What proof do you have of the engagement’s impact? The project's success was measured by the quality of deliverables and adherence to deadlines. With a clear roadmap in place, we could evaluate the development against our objectives effectively. We sought validation from technology advisors and end consumers for the prototype, assessing it against our design principles and goals for monetization and customer perception. In all aspects, ArcTouch met our expectations. Feedback from consumers, mentors, investors, and other stakeholders regarding the prototype was overwhelmingly positive. I particularly appreciate the team for their innovative thinking; the contributions from various members significantly enriched our knowledge base, which is often not typical in a development firm. **PROJECT MANAGEMENT PERFORMANCE** How did ArcTouch perform in terms of project management? ArcTouch excelled in delivering on time and within budget. They were very easy to collaborate with and highly responsive, employing internal project management tools to keep us organized. **IMPRESSIONS** What impressed you most about their work? ArcTouch's expertise coupled with their meticulous attention to detail truly stood out. They offer a comprehensive warranty, likely because of their commitment to thoroughness and consideration in their work, which fostered great confidence in their capabilities. Moreover, they established a positive, sustainable relationship with us that could continue to develop. **AREAS FOR IMPROVEMENT** Are there areas for improvement? None. We are extremely satisfied with their work, to the point where we have chosen to maintain our partnership with them. **ADVICE FOR POTENTIAL CLIENTS** What advice would you give to prospective customers? Just as we experienced, clearly defining your objectives can aid ArcTouch in crafting a tailored solution. Be well-informed about what you're seeking and remain open to exploring services you might not have initially considered.