Company X is an education consultancy platform committed to enhancing its digital presence and expanding lead acquisition through diverse marketing strategies. Between October and November 2024, it achieved over 5,000 active users, with direct traffic and organic search driving the majority of visits, highlighting strong brand recognition and effective SEO. Paid campaigns also contributed notably to user growth, though optimizations are underway to boost their impact. The platform's key pages, focusing on studying abroad and job opportunities, demonstrate alignment with its core services, while high engagement events, including scholarship form submissions, underscore effective lead capture. Primarily serving users from India, Company X continues refining its campaigns and SEO to elevate user engagement, lead quality, and conversion rates, ensuring its ongoing