Increasing a Digital Destination’s Growth
**Business Challenge:** California is naturally a premier travel destination, but establishing a top-notch online presence for potential visitors presented a different challenge. Visit California's website inspires travelers by highlighting the various experiences and attractions across the state's 12 tourism regions. However, to truly compete on a global scale, the regional brand needed a digital experience that transcended geographical boundaries, prompting an evolution of Visit California's web and mobile platforms.
**Our Approach:** What were the requirements? They needed a partner capable of providing digital support, formulating strategic marketing objectives, and developing web initiatives to promote the global brand of Visit California while ensuring an exceptional user experience designed for customer engagement and international reach. The scope of the project was extensive, covering website maintenance, support, strategy, design, and development—reflective of California's vastness. Following a successful website redesign with Appnovation, Visit California opted to continue their collaboration with us through our Managed Services Subscription. They were impressed by our expertise in Drupal and sought Appnovation's assistance not only in site maintenance but also in adding new features. With a robust service level agreement (SLA) and a dynamic website attracting over 28 million visitors each year, our 24/7 availability and rapid response times were essential.
**Customer Outcome:** With an innovative and creative new online platform, Visit California is leading the charge in the digital travel transformation, connecting with, engaging, and gaining insights from their audience. Their website has experienced a 133% increase in page views, a 34% rise in mobile sessions, and 99% organic growth. By reaching visitors throughout all stages of their trip planning and experiences, Visit California is promoting the California Dream globally in fresh, exciting ways, exemplifying what it means to Dream Big.