Applitude was founded in 2021 by Nebojša, Marko, and Siniša after their own experience building a SaaS product from idea to scale. Having navigated early challenges and learned from mistakes, they aimed to help other founders avoid common pitfalls by providing expert product strategy, design, and engineering support. Nebojša leads product direction, working closely with founders to clarify priorities before development begins, while Marko handles engineering to create scalable, durable systems. Siniša oversees operations to ensure responsible, legal, and financial growth. Applitude partners with founders across Europe and the U.S., fostering long-term collaboration built on empathy, transparency, and trust. Their vision is to redefine product creation by offering world-class expertise accessible to startups and enterprises alike, empowering founders to build lasting, impactful software with confidence.