Data-Driven OTC Operations
Laboratorios Bagó Ecuador
Laboratorios Bagó Ecuador, a prominent pharmaceutical firm, has chosen Applied Labs’ field operations and real-time reporting software to enhance and fortify its OTC (Over the Counter) business across the country, improving the monthly planning and routing of pharmacy representatives. Established in 1934 by Don Sebastián Bagó in Argentina, the company has evolved into a global frontrunner in pharmaceutical research, development, and production, committed to innovation, quality, and technology. As its OTC operations have grown in Ecuador, the implementation of our field operations platform has become crucial for managing point-of-sale activities on a large scale.
Data-Driven OTC Operations Bagó’s emphasis on quality and technology in its decision-making perfectly aligns with the capabilities of Applied Labs’ platform. Our solution facilitates the centralized planning of field activities at both detailed and national levels, while also providing real-time data streams for the executive team. This empowers Bagó to:
- Implement strategic actions directly at the point of sale.
- Supply its BI teams with real-time data sources.
- Equip management with customized alerts and tailored reports when needed.
Platform & Audit Engine With Applied Labs’ audit engine, Bagó can oversee compliance with agreements on product placement, shelf share, gondola positioning, and visibility elements throughout pharmacies nationwide. Furthermore, marketing teams gain immediate insights into:
- Competitor presence and initiatives
- Advertising and promotional activities
- Price fluctuations
- New product introductions
This effectively converts data into actionable intelligence, enabling swift reactions to market changes.