Applica

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Overview

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2021

Year Founded

ABOUT APPLICA

World's Leading App Growth Partner

Applica is a top-tier growth partner for digital app owners, offering a comprehensive range of services, including App Store Optimization, Paid User Acquisition, Creative Production, Subscription Rate Optimization, and UI/UX Growth Design. We collaborate with prominent apps such as Loona, Fabulous, Drops, Fitonomy, Photovault, and Slumber. Our pricing model is performance-based, ensuring a vested interest in each client's success. Since every case is distinct and growth plans are tailored to individual needs, we promise a personalized approach that takes into account your budget, objectives, industry, and other crucial factors. By partnering with Applica, you'll benefit from: - Proven strategies for growth - Transparent processes and outcomes - Access to empirical insights - Top industry frameworks - A skilled team of professionals Contact us at main@applica.agency, and we will assist in growing your app.

Tech Stack

NodeJSReact NativeRuby on Rails

Languages Spoken

English

HIGHLIGHTS

$5,000+

Min Project Size

$50 - $99/hr

Avg Hourly Rate

10 - 49

Employees

2021

Year Founded

Services

Focus

Industries

Clients

Services Provided

28% Mobile & App Marketing

5% Conversion Rate Optimization (CRO)

14% UX Audit & Heuristic Evaluation

20% Product UX Strategy

33% Mobile App Development (iOS & Android)

About the Team

OUR STORY

Founded in 2022 in Lviv, Ukraine, Applica emerged from the founders' experience with Laveer, a mental health and philosophy app, revealing a market gap where product and marketing teams often functioned in isolation. Applica bridges this divide by integrating product optimization, marketing, analytics, and creative efforts into cohesive growth systems aligned with business KPIs. With a cross-functional team of over 25 specialists, the company has expanded internationally, supporting digital products across diverse sectors such as education, health, and lifestyle. Emphasizing responsibility, measurable impact, curiosity, and continuous optimization, Applica partners with clients as a long-term ally, combining disciplined execution with strategic alignment to drive sustainable mobile growth.

Portfolio

APRU/LTV +40% in 3 Weeks

Fabulous

Fabulous is a daily planner and self-care habit tracking application available on both the iOS App Store and Google Play Store. Goal: The primary challenge was converting users from installation to purchase through the Web Flow. Solution: - We conducted a thorough audit of the Web-to-App funnel and created a list of ideas; - We prioritized these ideas based on market trends, competitor analysis, and our own expertise; - We developed a new pricing strategy and launched our first A/B test. Results: - Our top focus was the new pricing strategy. - The initial A/B test yielded results within three weeks. - Average Revenue Per User (ARPU) increased by 40%, which had a direct positive effect on Fabulous's Web-to-App revenue.

Increasing Purchase Conversion: 35% ARPU growth

Unknown

Drops is a prominent player in the language learning market segment. They faced challenges with their Average Revenue Per User (ARPU) growth, which had stagnated for several quarters. ARPU growth is influenced by several factors, particularly the Paywall and Pricing strategy. Following a thorough review of the client's pricing approach and historical A/B tests, we devised a comprehensive paywall experiment. Our strategy included a detailed analysis of existing data and the execution of A/B tests, alongside market research into the latest best practices. Once we completed our analysis, we initiated A/B paywall experiments. As one of the top apps in this niche, we were able to rapidly move from one test to the next. Within two months, after conducting several A/B tests, we achieved a 9% increase in ARPU, successfully boosting the average revenue per user and meeting key performance indicators.

Full Assistance in the USA Market Launch for Self-

Neome

Neome, a self-care application, assists users in addressing and overcoming their negative subconscious thoughts through a specially trained chatbot. When we began collaborating with Neome, they were a startup in development, aiming to launch their app primarily in the U.S. market, which they identified as their target audience. With a history of successfully launching startups, Applica's expertise proved beneficial. Neome encountered difficulties with pre-launch activities, user acquisition, and product design. To maximize effectiveness, Applica conducted three audits. The first audit focused on the Product & Design Team, which evaluated the app's features, onboarding process, and overall structure. This led to a revised onboarding experience and recommendations for feature enhancements. The second and third audits, carried out by the Paid Acquisition and ASO Teams, concentrated on audience identification and performance in the Google Play and App Store. In the execution phase, Applica supported Neome with a soft launch in Tier 3 countries to assess marketing and product metrics. The teams made necessary adjustments before successfully launching in the U.S. market. As a result of the ASO and app growth audits, Neome and Applica executed soft launches in Tier 3 countries, which informed the app's growth strategy for better mobile development. The U.S. launch was successful, achieving an App Store click rate of around 30%, an ad banner click-through rate of approximately 2.5%, and a CPI of about $2. The launch, along with guidance from Applica, enabled Neome to understand its product-market fit, identify bottlenecks, enhance its product, and scale further.

8 more projects