Sizeer
Why? The issue arose when Sizeer opted to transition their loyalty program to a mobile app to enhance customer access to their services. The app was designed to connect the online and offline experiences, allowing customers to engage with the brand in a fresh way. Plans were in place to later expand the app with a sales module. It was intended to be the most user-friendly shopping method, enabling customers to view their purchase history, track points, and see rewards or discounts accumulated. Users would also receive push notifications about current promotions or brand events. How? To address this challenge, we began with a workshop to determine the app’s features and functionality. Following that, we worked together on UX design in partnership with the MIG team. The most significant challenge we faced was implementing and integrating the multi-channel loyalty program, which was both appealing and technically complex, as it combined points from various sources into a single user account. What we accomplished was... In the first stage, we created a loyalty app centered around a rewards point system along with additional financial benefits like discounts and special offers. After launching the app, our team developed a native shopping loyalty app for both iOS and Android that is compatible with smartphones and tablets, utilizing the latest technologies provided by Flutter. The app includes a loyalty program that gives points not just for purchases but also for completing tasks suggested within the app. A key feature enhancing its value was the ability for users to virtually ‘try on’ shoes through Augmented Reality (AR).